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Marketing and Sales : Blog

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Pharmaceutical sales jobs difficult, with or without iPads
5/26/2011
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Startups: How to Build Something People Will Buy
Wendy Torrance
3/14/2014
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Summary:

"No business plan survives first contact with customers," Steve Blank says. What? Isn't the point of planning that you maximize the likelihood of success in the marketplace? Well yes, but perhaps not the kind of planning you might be thinking about. A business plan conceived on paper, powered by a great idea or invention, enhanced by research on the size of the market and a customer profile, has great potential. But it also has a crucial flaw.

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Successful mobile health apps need simple, searchable product pages
Pogorelc Deanna
2/9/2012
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Summary:

Designing successful mobile health apps is becoming more challenging with the growth of the digital health market. Read about mobile health marketing.

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TVAX: Cancer Researcher-turned-startup Founder Takes DIY Approach
2/19/2013
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Summary:

It’s a cancer immunologist’s dream to discover a safe and effective way to coax the body’s own immune system into waging war against invading cancer cells. Building a startup company around that finding, though, is definitely not every scientist’s forte. For Gary W. Wood, making the leap from laboratory to C-suite seemed like the next logical step.

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The 5 Best Mistakes We Made in 2013 (and How Were Learning From Them)
Nate Olson
1/15/2014
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Summary:

With 1 Million Cups, as with any startup, our tendency is to put our best foot forward. We spend a lot of time talking about all of the great successes that we've had over the past year--and there have been many. But one of the things that makes our program special is that sense of having a safe space to share what you haven't done well and what you're struggling with on a day-to-day basis.

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Three Questions To Ask Yourself Before You Attend SXSW 2015
Nathan Kurtz
3/18/2014
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Summary:

People everywhere. Parties that seem to be on continuous loop all day. Vendors marketing new ideas, new startups or new swag everywhere you go. And then there's the conference with its many speakers presenting on topics ranging from anything to everything. With 30,000 people in attendance, the South By Southwest Interactive Conference can be overwhelming. So from a recent SXSW newbie to you, here are three questions to ask yourself when preparing to attend SXSW 2015.

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Three things startups should avoid when talking to investors
7/22/2013
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Three ways to look at a startup's total addressable market
Pogorelc Deanna
6/28/2012
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Summary:

Determining the total addressable market is an important step for early-stage startups. Here are three ways to do it.

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Tips for getting the CE Mark
Glenn Brandon
11/11/2011
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Summary:

With medical device companies becoming increasingly frustrated with the U.S. Food and Drug Administration, many American companies are looking to Europe to get approval there first. Here are some tips to consider before pursuing the CE Mark.

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UBI analyzes top univeristy incubators
7/1/2013
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