to page content
to site navigation
The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This research guide is filled with tools, including databases, trade publications, and more to assist entrepreneurs as they study a potential market--customers, demographics, competitors, trends, and more.
This tool will help you develop a Marketing Map for marketing your product or service.
This tool and sample provides a systematic way to expand a marketing strategy into specific tactics and activities for implementation.
This tool will help entrepreneurs review potential marketing objectives and select appropriate objectives to focus on immediately.
This tool will help entrepreneurs review their primary marketing strategies, selecting those that will be a high priority throughout the next two to six months.
Sales strategies can change from year to year depending upon your competitive environment, goals, and resources. This article compares internal and external sales teams.
This tool will help entrepreneurs describe their products or services in terms of their features and benefits.
This tool will help entrepreneurs consider and identify the marketing activities that should be incorporated into the their marketing plan.
This helpful chart identifies the advantages and disadvantages of the primary forms of media marketing--newspapers, magazines, television, infomercials, radio, and Internet.
A sample Sales/Service Process and ideas for developing your own sales process serve as a guide as you plan for sales growth.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.