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Marketing and Sales : File

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Your Sales Process
1/18/2007
File Resource
Summary:

A sample Sales/Service Process and ideas for developing your own sales process serve as a guide as you plan for sales growth.

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To Blog or Not to Blog? Let Your Corporature Culture Decide
10/5/2006
File Resource
Summary:

Julie Atherton, a communications expert at Hill and Knowlton, discusses the pros and cons of whether corporations should adopt blogging as a communications tool. She notes a corporation's ultimate decision on blogging should be based on knowing its own culture and how that culture is perceived by its customers.

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The Marketing Map
3/20/2007
File Resource
Summary:

This tool and sample provides a systematic way to expand a marketing strategy into specific tactics and activities for implementation.

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Sales Strategies
1/25/2007
File Resource
Summary:

Sales strategies can change from year to year depending upon your competitive environment, goals, and resources. This article compares internal and external sales teams.

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Media Marketing Comparison Chart
1/22/2007
File Resource
Summary:

This helpful chart identifies the advantages and disadvantages of the primary forms of media marketing--newspapers, magazines, television, infomercials, radio, and Internet.

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Marketing Strategies Worksheet
2/2/2007
File Resource
Summary:

This tool will help entrepreneurs review their primary marketing strategies, selecting those that will be a high priority throughout the next two to six months.

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Marketing Objectives Worksheet
2/6/2007
File Resource
Summary:

This tool will help entrepreneurs review potential marketing objectives and select appropriate objectives to focus on immediately.

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Marketing Map Worksheet
4/27/2007
File Resource
Summary:

This tool will help you develop a Marketing Map for marketing your product or service.

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Marketing Activities Checklist
1/22/2007
File Resource
Summary:

This tool will help entrepreneurs consider and identify the marketing activities that should be incorporated into the their marketing plan.

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Guide to Online Market Research
7/22/2010
File Resource
Summary:

This research guide is filled with tools, including databases, trade publications, and more to assist entrepreneurs as they study a potential market--customers, demographics, competitors, trends, and more.

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