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Marketing and Sales : Link

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Pricing Products and Services
6/4/2004
Summary:

The following tool will guide you through the process of pricing your products and services, including conducting market research, reviewing pricing models, and determining if prices are profitable.

Go To Source (www.regions.com)
Breaking into the Trade Game: A Small Business Guide
10/1/2005
Summary:

This all-inclusive Trade Guide, created by the U.S. Small Business Administration and AT&T, is a must-read if you are considering a global sales strategy.

Go To Source (www.sba.gov)
Doing Business in Western Europe, Part VI in an occasional series on International Business
10/1/2005
Summary:

This article provides a list of organizations and publications that assist companies ready to do business in Western Europe.

Go To Source (www.va-interactive.com)
New World Orders
10/1/2005
Summary:

This article in "Minnesota Technology" magazine provides stories of several entrepreneurs who pursued global sales strategies when homeland sales were lagging.

Go To Source (www.minnesotatechnology.org)
One Market at a Time
10/1/2005
Summary:

Dan Elenbaas, CEO and chairman of Amaze Entertainment, explains the strategy that led his company to expand into lucrative Asian markets.

Go To Source (www.businessweek.com)
Competitor Intelligence
11/1/2005
Summary:

This resource discusses what defines competitive intelligence, the process of penetrating the veil of business secrecy, ethics and legalities, do's and don'ts, and assembling your team.

Go To Source (www.fuld.com)
Internet Intelligence Index
11/1/2005
Summary:

Competitive Intelligence Guide: Internet Intelligence Index - Links to over 600 intelligence-related Internet sites, covering everything from macro-economic data to individual patent and stock quote information.

Go To Source (www.fuld.com)
101 Questions Every Company Should Ask Before Going International
8/7/2006
Summary:

Going international requires careful thought and planning. This article poses a set of questions (by category) for entrepreneurs to answer to prepare them for going abroad for customers and sales. Questions include market and channel issues, product translation and localization, and IP protection.

Go To Source (theyorkgroup.com)
The Customer Experience Methodology
9/1/2006
Summary:

Going straight to customers and understanding their life experiences is key to structuring Web sites that meet your marketing objectives. The Customer Experience Methodology identifies unmet needs of online customers and outlines improvements for generating measurable results.

Go To Source (www.creativegood.com)
Revenge Of The Suits: Companies Show How To Blog
1/4/2007
Summary:

Blogging on behalf of your company and its products can be an effective public relations tool. While some companies, including GM and Sun, have embraced blogging-from CEOs to staff-it's important to provide quality content that focuses more on conversations with customers than pure company promotion.

Go To Source (www.informationweek.com)

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