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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Start-ups face special marketing challenges, not the least of which can be the founder's ego. This article is an excellent in-depth review of the big sales problems startups can experience--and how to solve them.
Want to increase your Web site traffic? Sure you do. Well, here's the story you've been waiting for. Catchy titles, current facts and figures, and articles that benefit your target audiences are just a few ways to drive traffic. Read more to learn more from this helpful piece
Transforming customers from passive buyers to active participants will likely require a shift in marketing strategy for most entrepreneurs. Yet building a community of passionate consumers can be an effective way to create long-term growth and competitive advantage.
A Business Week columnist argues for putting a cork in the mouths of marketing gurus who spout jargon that only complicates an already complicated task. It's a fun piece filled with interesting facts that drive a very sharp point home: Always keep it simple.
Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.
Are your startup financials accurate? Odds are they are not, perhaps significantly so, because you have not spent the necessary time and effort forecasting revenues. This article explains why revenues, not expenses, are the most important--and difficult--numbers to get right.
Though perhaps not as exciting as a blockbuster launch like Amazon, more and more, technology-enabled business services will be integrated into the world of entrepreneurial ventures. Cost-laden process inefficiencies that can be addressed with software-driven solutions can become the hallmark of new business growth.
This tool will help you choose a customer base that is appropriate for your business by identifying customer characteristics, conducting market research, choosing a target market, and compiling a customer profile.
What constitutes productive sales training? Is it motivation, product knowledge, great presentation skills--yes, it's all of these and more. But it is not one or two at the expense of others, the authors warn. The right mix is the key, and the entrepreneur's commitment and support are vital.
This article presents a concise and informative overview of the marketing process based on the entrepreneur's perspective. Topics include strategy, planning, focusing on the customer, the CEO's role, and direct marketing.
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