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Marketing and Sales : Link

60 results found

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Competing for Market Share--Maybe
5/24/2007
Summary:

Winning a bigger slice of the market is a good thing. Right? Maybe yes, maybe no. Geoffrey Moore shares his thoughts on how to evaluate your strategy.

Go To Source (geoffmoore.blogs.com)
Doing Business in Other Countries
5/24/2007
Summary:

Thinking about hiring in Canada, registering property in Armenia, or enforcing a contract in Denmark? This tool provides comparisons across 175 different economies.

Go To Source (www.doingbusiness.org)
Promoting Your Business
5/17/2007
Summary:

Every marketing plan starts the same way: by defining the target customer. Only then can an entrepreneur figure out the best way to reach them. Naturally, different types of target customers, or audiences, require different media and campaigns -- referred to as a promotional mix -- to reach them most effectively and efficiently. This tool takes a look at some different types of promotional media, and discusses the pros and cons of effectively reaching a target audience through each.

Go To Source (www.regions.com)
Building Your Brand
6/1/2007
Summary:

This tool helps you develop the intangible aspects of your company's brand--a collection of feelings and perceptions about quality, image, lifestyle and status.

Go To Source (www.regions.com)
Conduct a Market Analysis
6/1/2007
Summary:

This tool will conduct market analysis to determine if there is a need for your idea or product/service, identify a new market, analyze your current market, gain a competitive advantage, and begin to establish a marketing plan.

Go To Source (www.regions.com)
Creating a Competitive Advantage
6/1/2007
Summary:

This tool will help you gain, maintain, and evaluate your competitive advantage.

Go To Source (www.regions.com)
Marketing Strategy - Sell To Your Target Market
6/8/2007
Summary:

A two-part series on identifying your target market and using market segmentation to define and serve it.

Go To Source (sbinfocanada.about.com)
My "Top Ten" Great Salesperson Traits
6/8/2007
Summary:

This blog entry from Sandy Hamilton (citing Terry Gold) is a quick, conversational read from two highly experienced sales professionals on how to hire salespeople. The insights emphasize identifying relationship-building and process skills in potential salespeople.

Go To Source (sandyhamilton.blogs.com)
Normal is a Commodity
6/8/2007
Summary:

Don't have the big marketing dollars to stand out the way your larger competitors do? Here's a marketing idea that might help: Make your message "a little weird." This small-business blog explains the concept in commonsense terms, acknowledging that it takes guts but emphasizing that the payoff may be well worth it.

Go To Source (www.ducttapemarketing.com)
Promoting Your Business
6/4/2007
Summary:

This tool takes a look at different types of promotional media and discuss the pros and cons of effectively reaching a target audience through each.

Go To Source (www.regions.com)

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