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How to Save Face in a Business Crisis
8/2/2007
Summary:

Sooner or later, your company will confront a crisis that requires a public response. How much communications planning you've done can determine how well you handle that crisis and how well your company weathers it.

Go To Source (www.entrepreneur.com)
How to Track Ad Results
8/2/2007
Summary:

Tracking advertising results is not always possible, but these three strategies from the "Wizard of Ads" can help. A great copywriter does, too.

Go To Source (www.entrepreneur.com)
The Art of Branding
8/2/2007
Summary:

Assuming you have a great product and a limited budget, here are eight practical suggestions on how to build a brand that will "stick" from author and entrepreneur Guy Kawasaki.

Go To Source (blog.guykawasaki.com)
Competitive Analysis: Understanding the Market Context
7/19/2007
Summary:

Evaluating your Web site against your competitors' can be a daunting but invaluable undertaking. In this article, an expert provides practical advice, an in-depth process, and--a real bonus--complete examples of competitive analysis reports.

Go To Source (www.boxesandarrows.com)
Bringing the Value Back Into Value Propositions
7/12/2007
Summary:

Vendors who present a large menu of features in an attempt to differentiate their products would do better to emphasize two or three proven points of difference in the value each product delivers. This article is based on research published in the Harvard Business Review.

Go To Source (www.ecommercetimes.com)
Guy Kawasaki: Top Ten Lies of Marketers (with bonus)
7/12/2007
Summary:

Guy Kawasaki can't stop with ten, he goes to twelve and then two more. However, at the end he provides the user with a link to a good counter balance, "The Top Ten Truths of Real Marketers."

Go To Source (blog.guykawasaki.com)
How to Suck Up to a Blogger
7/12/2007
Summary:

Bloggers and their blogs have rapidly become an important--and demanding--outlet for finding and distributing focused information. Author and entrepreneur Guy Kawasaki offers practical, to-the-point insights for tapping blogs as a channel to get the news out about your product or company.

Go To Source (blog.guykawasaki.com)
Ten Questions to Ask Yourself While Writing the Competitive Analysis for Your Business Plan
6/14/2007
Summary:

Whether you are writing a business plan or considering the development of a new product or service, an insightful competitive analysis is vital. These ten questions identify areas to investigate.

Go To Source (www.allbusiness.com)
Marketing Strategy - Sell To Your Target Market
6/8/2007
Summary:

A two-part series on identifying your target market and using market segmentation to define and serve it.

Go To Source (sbinfocanada.about.com)
My "Top Ten" Great Salesperson Traits
6/8/2007
Summary:

This blog entry from Sandy Hamilton (citing Terry Gold) is a quick, conversational read from two highly experienced sales professionals on how to hire salespeople. The insights emphasize identifying relationship-building and process skills in potential salespeople.

Go To Source (sandyhamilton.blogs.com)

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