to page content
to site navigation
The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Don't have the big marketing dollars to stand out the way your larger competitors do? Here's a marketing idea that might help: Make your message "a little weird." This small-business blog explains the concept in commonsense terms, acknowledging that it takes guts but emphasizing that the payoff may be well worth it.
This article presents a concise and informative overview of the marketing process based on the entrepreneur's perspective. Topics include strategy, planning, focusing on the customer, the CEO's role, and direct marketing.
What constitutes productive sales training? Is it motivation, product knowledge, great presentation skills--yes, it's all of these and more. But it is not one or two at the expense of others, the authors warn. The right mix is the key, and the entrepreneur's commitment and support are vital.
This tool takes a look at different types of promotional media and discuss the pros and cons of effectively reaching a target audience through each.
This tool will help you choose a customer base that is appropriate for your business by identifying customer characteristics, conducting market research, choosing a target market, and compiling a customer profile.
This tool helps you develop the intangible aspects of your company's brand--a collection of feelings and perceptions about quality, image, lifestyle and status.
This tool will conduct market analysis to determine if there is a need for your idea or product/service, identify a new market, analyze your current market, gain a competitive advantage, and begin to establish a marketing plan.
This tool will help you gain, maintain, and evaluate your competitive advantage.
Winning a bigger slice of the market is a good thing. Right? Maybe yes, maybe no. Geoffrey Moore shares his thoughts on how to evaluate your strategy.
Thinking about hiring in Canada, registering property in Armenia, or enforcing a contract in Denmark? This tool provides comparisons across 175 different economies.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.