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Marketing and Sales : Link

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Conduct a Market Analysis
6/1/2007
Summary:

This tool will conduct market analysis to determine if there is a need for your idea or product/service, identify a new market, analyze your current market, gain a competitive advantage, and begin to establish a marketing plan.

Go To Source (www.regions.com)
Ten Questions to Ask Yourself While Writing the Competitive Analysis for Your Business Plan
6/14/2007
Summary:

Whether you are writing a business plan or considering the development of a new product or service, an insightful competitive analysis is vital. These ten questions identify areas to investigate.

Go To Source (www.allbusiness.com)
Creating a Competitive Advantage
6/1/2007
Summary:

This tool will help you gain, maintain, and evaluate your competitive advantage.

Go To Source (www.regions.com)
The 4 F's
2/2/2007
Summary:

"Citizen Marketing" is a form of influence that capitalizes on the persuasive power of consumer relationships in cyberspace. Entrepreneurs using web-based technology to promote their firms increasingly are looking to their customers to promote their brands via four categories for user-created sites: filters, fanatics, facilitators, and firecrackers.

Go To Source (www.churchofthecustomer.com)
True Believers
2/2/2007
Summary:

Transforming customers from passive buyers to active participants will likely require a shift in marketing strategy for most entrepreneurs. Yet building a community of passionate consumers can be an effective way to create long-term growth and competitive advantage.

Go To Source (www.businessweek.com)
20 Questions Toward Ethical Word of Mouth
2/2/2007
Summary:

The impact of social media is increasingly becoming a part of entrepreneurial strategies for growth. The "Word of Mouth Marketing Association" cautions that disclosure of the firm's relationship with its bloggers should be transparent so that an opinion expressed might be judged more appropriately. Marketers are encouraged to demonstrate honesty of relationship, opinion and identity, as well as to take responsibility for the acts of recruited agents or volunteers.

Go To Source (www.churchofthecustomer.com)
The World's Shortest Marketing Plan
8/23/2007
Summary:

Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.

Go To Source (kellyodell.blogspot.com)
How to Save Face in a Business Crisis
8/2/2007
Summary:

Sooner or later, your company will confront a crisis that requires a public response. How much communications planning you've done can determine how well you handle that crisis and how well your company weathers it.

Go To Source (www.entrepreneur.com)
The Art of Branding
8/2/2007
Summary:

Assuming you have a great product and a limited budget, here are eight practical suggestions on how to build a brand that will "stick" from author and entrepreneur Guy Kawasaki.

Go To Source (blog.guykawasaki.com)
The Competitive Intelligence Handbook
8/23/2007
Summary:

In effect a promotion for "The Competitive Intelligence Handbook," this link is nonetheless of value because it provides the first four chapters in full, including an overview of the industry and some axioms entrepreneurs should understand. Links to other resources are a practical bonus.

Go To Source (www.combsinc.com)

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