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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Assuming you have a great product and a limited budget, here are eight practical suggestions on how to build a brand that will "stick" from author and entrepreneur Guy Kawasaki.
In effect a promotion for "The Competitive Intelligence Handbook," this link is nonetheless of value because it provides the first four chapters in full, including an overview of the industry and some axioms entrepreneurs should understand. Links to other resources are a practical bonus.
Going straight to customers and understanding their life experiences is key to structuring Web sites that meet your marketing objectives. The Customer Experience Methodology identifies unmet needs of online customers and outlines improvements for generating measurable results.
Are your startup financials accurate? Odds are they are not, perhaps significantly so, because you have not spent the necessary time and effort forecasting revenues. This article explains why revenues, not expenses, are the most important--and difficult--numbers to get right.
Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.
A Business Week columnist argues for putting a cork in the mouths of marketing gurus who spout jargon that only complicates an already complicated task. It's a fun piece filled with interesting facts that drive a very sharp point home: Always keep it simple.
Transforming customers from passive buyers to active participants will likely require a shift in marketing strategy for most entrepreneurs. Yet building a community of passionate consumers can be an effective way to create long-term growth and competitive advantage.
Want to increase your Web site traffic? Sure you do. Well, here's the story you've been waiting for. Catchy titles, current facts and figures, and articles that benefit your target audiences are just a few ways to drive traffic. Read more to learn more from this helpful piece
San Francisco-based VC, Pascal Levensohn, discusses his use of blogging to establish a connection with entrepreneurs starting new businesses by sharing more than just best practices for venture backed companies. The spiritual and philosophical nature of his blog has created an affinity with his audience and a substantial impact on his business.
Start-ups face special marketing challenges, not the least of which can be the founder's ego. This article is an excellent in-depth review of the big sales problems startups can experience--and how to solve them.
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