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Marketing and Sales : Videos

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Entrepreneurial Thought Leader Lectures
Decker Sue
5/7/2008
VideoSeries Resource
Summary:

As the president of Yahoo! Inc., Susan L. Decker is a key participant in determining Yahoo!'s business strategy and vision. She is responsible for all of the global business operations of Yahoo!, including sales, product marketing, and distribution across the three major customer groups of audience, advertisers, and publishers. Prior to that, from December 2006 - June 2007, she served as the head of one of Yahoo!'s two major business units, the Advertiser and Publisher Group (APG). In that role, she was instrumental in developing the company's recent reorganization plan and strategy to transform how advertisers connect with their target customers online. Preceding her work with APG, Decker was Executive Vice President and Chief Financial Officer for seven years, managing all aspects of the company's financial and administrative direction within key functional areas, including finance, facilities, investor relations (and human resources and legal through December 2006). Decker served on the board of directors of Pixar Animation Studios from June 2004 to May 2006 until its sale to Disney, and currently serves on the board of directors for Berkshire Hathaway, Intel Corporation, and Costco Wholesale. She holds a Bachelor of Science degree from Tufts University, with a double major in computer science and economics, and an MBA from Harvard Business School.

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Entrepreneurial Thought Leaders Lecture
Benninger Christine Dearing Michael
2/6/2008
VideoSeries Resource
Summary:

Christine has been President of Humane Society Silicon Valley for the past 13 years. During her tenure, Christine has led a progressive spay/neuter program that has dramatically reduced the number of incoming animals to the shelter from 45,000 in 1993 to approximately 9,000 in 2006. Under her leadership, the shelter instituted a spay/neuter at adoption policy, pediatric spay/neuter, an affordable spay/neuter vaccination clinic, and encouraged local municipalities to offer discounted spay/neuter voucher programs. Christine has also instituted policies that have substantially increased the number of animals adopted. Today, 99 percent of the animals available for adoption find new homes; ten years ago, less than 15 percent found new homes. Under Christine's management, the Humane Society's volunteer base increased from 50 to more than 700, and the shelter's donor base increased from 300 to 30,000 donors. In addition to her passion for animals, Christine has a strong business background, having spent four years as an auditor with Arthur Andersen & Co. and 15 years with Hewlett Packard Corporation. At HP, Christine held several managerial positions both domestically and in Europe. Christine is a Certified Public Accountant and holds an M.B.A. degree from Stanford University. She serves as a board member of the State Humane Association of California and is a volunteer consultant to various nonprofit boards. In 1989, Business Month magazine named Christine to its list of "100 Women to Watch in Corporate America." Christine owns four dogs, all of which were adopted from Humane Society Silicon Valley.

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Entrepreneurial Thought Leaders Lecture
Crosby Brett
2/13/2008
VideoSeries Resource
Summary:

Brett Crosby is the Group Product Marketing Manager of Google Analytics. He has been shaping the Web Analytics industry for ten years as the co-founder of Urchin Software Corporation and more recently as a senior product leader at Google. He is currently responsible for product positioning, feature roadmap development and all external product communications. Brett holds a degree from USC in Political Science and International Relations.

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Entrepreneurial Thought Leader Speaker Series
Byers Tom
1/18/2006
VideoSeries Resource
Summary:

Tom Byers is a professor at Stanford University where he focuses on high-technology entrepreneurship education. He is founder and a faculty director of the Stanford Technology Ventures Program (STVP), which serves as the entrepreneurship center for the engineering school. STVP includes the Mayfield Fellows work/study program, Educators Corner website of teaching resources, and global Roundtable on Entrepreneurship Education conferences. Tom is also a faculty director of the AEA/Stanford Executive Institute, a general management program for technology executives. Tom is co-author of the textbook called "Technology Ventures: From Idea to Enterprise" (McGraw-Hill, 2005). Tom also holds a visiting professor appointment at the London Business School and University College London. Tom currently serves as a director on the boards of Reactivity and Flywheel Ventures. In addition, he serves on advisory boards or committees of the American Society for Engineering Education's Entrepreneurship Division, Harvard Business School's California Research Center, and the National Foundation for Teaching Entrepreneurship (NFTE) for inner-city youth. Previously, Tom lectured at the Haas School of Business at the University of California, Berkeley. Tom has a range of business experience including executive vice president of Symantec Corporation and founder/president of Slate Corporation. Tom started his professional career at Accenture. For his efforts at Stanford, Tom holds an endowed chair known as the McCoy University Fellow in Undergraduate Education. Tom was given the 2005 Gores Award for excellence in teaching (the university's highest award) and the 2002 Tau Beta Pi Award for excellence in undergraduate teaching (the engineering school's highest award). He is a recipient of three recent national teaching awards: the 2005 ASEE Kauffman Award for excellence in engineering and technology entrepreneurship

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Endeavor's Entrepreneurs' Summit
Bronfman Edgar Jr
5/1/2007
VideoSeries Resource
Summary:

Edgar Miles Bronfman, Jr. (born May 16, 1955), formerly CEO of Seagram and vice-chairman of Vivendi Universal, has been CEO of Warner Music since 2004. He is the son of Edgar Miles Bronfman and the grandson of Samuel Bronfman, one of the most wealthy and influential Jewish families in Canada. Edgar Jr. is the second of five children, and was indicated by his grandfather in 1971 as being suitable as the heir to the Seagram Company. From his early days, Bronfman's interest in the arts was apparent. He was particularly active in school theatre, an interest his parents supported by donating to construct The Ann and Edgar Bronfman Theatre during a 1967 expansion at The Collegiate School, the prestigious private school in Manhattan which Edgar Jr. attended. Edgar Jr. and his classmates created a documentary film of the school that spawned the Collegiate Film Festival, an event that gained positive press in The Los Angeles Times and The Village Voice. Bronfman proceeded to a brief career in entertainment in the 1970s as a film and Broadway producer. The summer before his final year of high school, in 1972, he was a credited producer on the film, The Blockhouse. Despite his inexperience, Bronfman's involvement was accepted because of his connections and access to financing. In return, he learned many of the tricks of the trade by watching his more experienced peers. In 1973, Bronfman began a songwriting career under the pseudonyms Junior Miles and Sam Roman. He often collaborated with Bruce Roberts on songs like "Whisper in the Dark", which he gave to Dionne Warwick to record in thanks for introducing him to his first wife, Sherry. His Efer Productions company was signed by Universal Studios in 1977 to a three-year movie production contract. He produced the unsuccessful film The Border, which starred Jack Nicholson. In 1982, Bronfman returned to the Seagram Company, spending three months learnin

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Entrepreneurial Thought Leader Lectures
Brilliant Larry
5/14/2008
VideoSeries Resource
Summary:

Dr. Larry Brilliant is the Executive Director of Google.org, where he leads major initiatives aimed at reducing global poverty, improving the health of the least advantaged in the world, and working to halt the effects of the climate crisis. Larry is an M.D. and M.P.H., board-certified in preventive medicine and public health. He is a founder and director of The Seva Foundation, which works in dozens of countries around the world, primarily to eliminate preventable and curable blindness. He serves as a member of the strategic advisory committee for Kleiner Perkins (KPCB) Venture Capital and also sits on the boards of The Skoll Foundation, Health Metrics Network, Omidyar Networks Humanity United, and InSTEDD, an organization bringing technological tools to improve disaster response. In addition to his medical career, Larry co-founded The Well, a pioneering virtual community, with Stewart Brand in 1985. He also holds a telecommunications technology patent and has served as CEO of two public companies and other venture-backed start-ups. The author of two books and dozens of articles on infectious diseases, blindness, and international health policy, Larry has worked at every level of government. He was recently a "first responder" for CDC's smallpox bio-terrorism response effort, volunteered in Sri Lanka for tsunami relief, and established an interdisciplinary consultancy to prepare for possible pandemic influenza. Larry lived in India working as a United Nations medical officer for more than a decade where he played a key role in the successful World Health Organization (WHO) smallpox eradication program and has recently worked for the WHO polio eradication effort as well. He was Associate Professor of epidemiology, global health planning and economic development at the University of Michigan. Larry earned a Masters in Public Health in health planning and economic development from the Univ

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Entrepreneurial Thought Leader Lecture
Briggs Teresa
1/28/2009
VideoSeries Resource
Summary:

Teresa Briggs currently serves as a Managing Partner at Deloitte's Silicon Valley office. Over the past two years, Briggs has worked to double the firm's staff to at least 1,300. She joined the firm when only seven percent of the partners were women. She arrived at Deloitte & Touche as one of the youngest partners in the company. Rising quickly, she moved to Deloitte's New York office working to redesign the company's corporate strategy at a national level, which then led to her current position. On top of all her accomplishments at Deloitte, Briggs has served on the Management Board of Advisors at her alma mater, the University of Arizona, and she spent eight years serving on the board of the Boys and Girls Club of San Francisco. Teresa also recently participated in the Leadership Group's Annual CEO/Elected Official Cycle‐To‐Work Day Challenge to help curb climate change, riding from Redwood Shores to downtown San Jose and back. She was also recently named a "Woman of Distinction" in the San Jose / Silicon Valley Business Journal, and she has been added to the Business Journal's "Who's Who in Silicon Valley" list. Briggs holds a Bachelor of Science from the University of Arizona.

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Entrepreneurial Thought Leader Lecture
Blank Steve
10/1/2008
VideoSeries Resource
Summary:

Steve Blank is a retired serial entrepreneur with over 30 years of experience in high technology companies and management. He is a Consulting Professor at Stanford in the Graduate School of Engineering STVP Program. Steve has been a founder or participant in eight Silicon Valley startups since 1978. His last company, E.piphany, started in his living room. His other startups include two semiconductor companies (Zilog and MIPS Computers), a workstation company (Convergent Technologies), a supercomputer firm (Ardent), a computer peripheral supplier (SuperMac), a military intelligence systems supplier (ESL) and a video game company (Rocket Science Games). Steve is on the board of CafePress.com, an on-line marketplace, and IMVU, a 3D IM social network. Steve was appointed by Governor Arnold Schwarzenegger to the California Coastal Commission and is the Chairman of Audubon California and on the board of the Peninsula Open Space Trust (POST.) His Google Tech talk, "The Secret History of Silicon Valley" (available on YouTube) is one of the definitive views on the early history of innovation in Silicon Valley. Steve teaches entrepreneurship and a methodology of managing marketing, sales and business development in high technology startups. His course text "Four Steps to the Epiphany" is the definitive work on Customer Development and is one of the foundations of Lean Startups.

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Entrepreneurial Thought Leader Speaker Series
Bartz Carol
3/1/2006
VideoSeries Resource
Summary:

Carol Bartz is executive chairman of the board of Autodesk, Inc. Bartz was chairman, president and CEO of Autodesk for 14 years and stepped-down in April, 2006. During her tenure, the company diversified its product line and grew revenues from $285 million to $1.523 billion in FY06. Bartz previously held positions at Sun Microsystems, 11 years ago serving as vice president of worldwide field operations and an executive officer of the company. Before joining Sun, she held product line and sales management positions at Digital Equipment Corporation and 3M Corporation. Appointed to President Bush's Council of Advisors on Science and Technology, Bartz is one of a select group of industry leaders expected to play a key role in shaping and setting the government's high tech agenda-ranging from R&D funding to new broadband incentives. She also serves on the Board of Directors of BEA Systems, Cisco Systems, Network Appliance, and the Foundation for the National Medals of Science and Technology. Bartz holds an honors degree in computer science from the University of Wisconsin. She was granted an honorary Doctor of Humane Letters degree from the New Jersey Institute of Technology, an honorary Doctor of Science degree from Worcester Polytechnic Institute and an honorary Doctor of Letters degree from William Woods University.

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Entrepreneurial Thought Leader Lecture Series
Barrett Craig
10/21/2009
VideoSeries Resource
Summary:

Dr. Craig Barrett recently stepped down as Chairman of the Board of Intel Corporation, a post he held from May 2005 to May 2009. He is a leading advocate for improving education in the U.S. and around the world. He is also a vocal spokesman for the value technology can provide in raising social and economic standards globally. Dr. Barrett joined Intel Corporation in 1974 as a technology development manager. He was named a vice president of the corporation in 1984, promoted to Senior Vice President in 1987, and Executive Vice President in 1990. Dr. Barrett was elected to Intel Corporation's Board of Directors in 1992 and he was named the company's Chief Operating Officer in 1993. He became Intel's fourth President in May 1997, Chief Executive Officer in 1998, and Chairman of the Board on May 18, 2005. Craig Barrett was born August 29, 1939 in San Francisco, California. He attended Stanford University in Palo Alto, California from 1957 to 1964, and received his Bachelor of Science, Master of Science and Ph.D. degrees in Materials Science. After graduation, he joined the faculty of Stanford University in the Department of Materials Science and Engineering, and remained through 1974, rising to the rank of Associate Professor. Dr. Barrett was a Fulbright Fellow at Danish Technical University in Denmark in 1972 and a NATO Postdoctoral Fellow at the National Physical Laboratory in England from 1964 to 1965. Dr. Barrett is the author of over 40 technical papers dealing with the influence of microstructure on the properties of materials, and a textbook on materials science, Principles of Engineering Materials. Dr. Barrett served until June, 2009 as Chairman of the United Nations Global Alliance for Information and Communication Technologies and Development, which works to bring computers and other technology to developing parts of the world. He co-chairs Achieve, Inc., is Vice Chairman of

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