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360-Degree Customer Care

Thomas M. Siebel shares his principles for meeting the complex demands of customers who want to interact seamlessly with companies across various platforms.

Go To Source (www.fastcompany.com)
4 critical tech transfer solutions
Blog Resource
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5 tips for startups seeking regulatory approval
Blog Resource
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7 strategies to protect intellectual property for medical devices
Blog Resource
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9 Tips on Handling Complaints

How you and your people handle customer complaints can be the key to keeping current customers and getting new ones. These tips provide excellent guidance for front-line customer service representatives or others dealing directly with customers.

Go To Source (www.bizinformer.com)
A Basic Guide to Exporting

A basic guide to exporting from UNZ 7 Co.

Go To Source (www.unzco.com)
A Devotion to New Ideas
Gross Bill
Audio Resource

Bill Gross thrives on turning innovative ideas into pioneering companies. He serves as founder and CEO of Idealab, which started over 75 companies since 1996. In this stimulating lecture, he shares how Idealab continues to bring incredible ideas to market, and his personal insights on starting and running successful organizations. Gross also describes the work of eSolar, a spin-off company of Idealab that works to make solar energy cost-competitive in the global marketplace.

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A Guide to Drucker's Systematic Innovation
Goldstein Burton B Buck
Article Resource

This accomplished entrepreneur matches practical tips from Peter Drucker's book, Innovation and Entrepreneurship, with innovative product moves developed by real-life growth companies. The entrepreneur author shows how these companies apply key tactics, such as tracking demographics and customer preferences, that are detailed as principles by Drucker.

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A Little Like Having a Child
Friess John
Article Resource

The launch of a new product is analogous to the birth of a child, necessitating commitment, preparation, the ability to set a date against which to measure progress, and finally delivery, writes the author. Illustrative are scenes from this entrepreneur's introduction of physician-approved videos aimed at educating patients about their diseases.

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A Trademark Tale
Hron Frederic
Article Resource

A company's name is a major intangible asset--but even a federal trademark may not be enough to protect it. This entrepreneur, owner of a media services business, discovered the difficulty in defending his intellectual property against a competitor with deeper pockets. Although he expected to win his case, the prohibitive cost of going to trial led instead to a settlement.

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