to page content
to site navigation
Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
A SWOT analysis helps identify Strengths and Weaknesses and examine the Opportunities and Threats you or your competitors may face. This tools helps you learn more about your competition gain greater insight into the market.
This article forecasts manufacturing costs for 2006 based on the price of commodities in some detail: energy (up); steel (down); stainless steel (down); electronics (flat). PC growth in developing countries will drive growth in electronics.
Even if you're the CEO, building enthusiasm among your troops for a new product idea can be tricky. What's the secret to success? Show them how it can actually become their idea. This article provides three real-life examples of how this approach works.
An updated design for your product may be the key to beefing up sales. Business 2.0 provides success stories focusing on new ergonomic designs, including Listerine, Solo Cup, and Gatorade.
A market analysis helps to determine whether the marketplace needs a new product or service. This article outlines the process for developing a marketing plan and offers additional resources to help gather useful information.
This link is itself a collection of useful links offering a wealth of information about managing products and services.
An overview of pricing based on value to the customer instead of cost to the producer, this article provides both theory and examples of the theory at work. It's a quick, useful read.
In today's world of "consumer generated media" (CGM) that are in effect "market conversations," aggressive listening becomes an essential skill of marketers. This blog-like article is not as succinct as it could be but the concept is worth understanding and putting into practice.
This article quickly and clearly helps inventors and entrepreneurs understand the overall patent process and some of its pitfalls. (US patents are good only in the US, for example, not other countries.) If you're inventing or working with visionary technology, be sure to read this article before telling the world about your achievement.
Setting prices that yield profits means testing and monitoring. Test offers for responsiveness and for cost effectiveness. Monitor competitors to stay one step ahead (or keep up!) and suppliers to reduce costs as much as possible.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.
A robust online curriculum for entrepreneurs.
Explore Founders School >
A network of U.S. cities facilitating a weekly entrepreneur education program. Go to 1 Million Cups >
Whether you are starting or growing a company, FastTrac will help you live your dream at each stage.
Get started with FastTrac >