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Trends & Tactics for Startup Success
Agarwal Ajay
3/30/2010
Article Resource
Summary:

More and more successful companies are taking a holistic approach to serve specific market niches or verticals. Instead of offering a broad-based horizontal solution that may service a larger market, but require more customization and will likely involve competition from larger players, these companies are finding success 'below the radar' by staying focused on a narrower segment.

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Academic Research on Small Businesses
7/22/2010
Summary:

Frequently asked questions about small business data.

Go To Source (app1.sba.gov)
Brainstorming Product/Service Enhancements Worksheet
7/22/2010
File Resource
Summary:

Use this tool to push beyond your current practices by considering growth opportunities through market penetration, line expansion, market expansion, and new product development.

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Commerce Trade Mission Calendar
7/22/2010
Summary:

U.S. Department of Commerce Trade Mission Calendar

Go To Source (www.trade.gov)
Competitors' Pricing Strategies Worksheet
7/22/2010
File Resource
Summary:

This tool will guide entrepreneurs through the process of evaluating competitors' pricing strategies to evaluate which pricing strategies would most likely help achieve growth goals.

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Conducting Market Research
7/22/2010
File Resource
Summary:

To take advantage of market opportunities or solve a marketing problem, you need to conduct market research, such as gathering, interpreting, and reporting data.

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Conducting Market Research
7/22/2010
File Resource
Summary:

This tool will help you identify resources for questions that need to be answered throughout the marketing research process.

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Containing a Counter Culture
7/22/2010
Article Resource
Summary:

The business of retail today is all about serving customers, and to do that, the people behind the counter need to realize they are the culture, write the authors.

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Energy Technology Commercialization Help
7/22/2010
Summary:

Energy Technology Commercialization Help - From idea development to market assessment, intellectual property protection to fund raising, Energy TechNet covers every stage of energy technology development and commercialization.

Go To Source (www1.eere.energy.gov)
Exceptional Customer Experiences Worksheet
7/22/2010
File Resource
Summary:

This tool will help entrepreneurs develop critical strategies to create exceptional customer experiences.

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