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Explore the Entrepreneurship.org Resource Center to find resources.  Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.

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How Companies "Find Themselves": A New Approach to Organizational Alignment
1/19/2007
Summary:

Having your company run like a well-oiled machine may not be enough. A company is not a machine, but a living entity. For true organizational alignment, a company needs to understand its sense of self, its values, and how it is perceived in the marketplace. Initiatives coming from a company's core values when matched to customer values have a better chance for success.

Go To Source (www.bpmmag.net)
Intellectual Property Checklist
1/22/2007
File Resource
Summary:

This tool guides entrepreneurs through a simple checklist to help identify intellectual property and to develop action steps to begin protecing it.

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Pricing Policies
1/22/2007
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Summary:

This tool will help entrepreneurs evaluate the many pricing policies available that can help attain pricing goals.

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Protecting Intellectual Property
1/25/2007
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Summary:

Every business has some form of intellectual property. Have you identified your intellectual property? This article will help you identify and protect these valuable assets.

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Rocket Man
1/19/2007
Summary:

How can you come up with innovations as a scientist would? You need to dream big, come up with an expansive set of goals, and then break your plan down into a series of simple steps. Also put in place the best possible team and be sure to develop your plan B.

Go To Source (www.indystar.com)
Engineering a Start-up
2/16/2007
Summary:

This article covers the evolution of a UCSD engineer's innovation nearly all the way from idea to commercialization. It also shows how San Diego's entrepreneurial community rallies around the entrepreneur to help him clear the hurdles to market.

Go To Source (www.signonsandiego.com)
Pricing Against the Competition
2/6/2007
File Resource
Summary:

To be able to charge more than the competition, you have to clearly differentiate yourself from them and build value in the mind of the consumer to justify the difference.

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Pricing Constraints
2/2/2007
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Summary:

This tool will help you avoid typical pricing constraints of market-set ceiling and floor prices by adding value so that price is not the only consideration by customers.

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Market Research Checklist
3/21/2007
File Resource
Summary:

Use this Market Research Checklist to identify the information you will research for your business.

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Pricing Process Worksheet
4/27/2007
File Resource
Summary:

Use this tool to set new prices or evaluate existing prices on products and services.

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