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Pricing Strategy
7/12/2007
Summary:

This article provides a general sequence of steps to follow for developing the pricing of a new product. A bonus is frequent links to references in connection with business terminology used in the article.

Go To Source (www.netmba.com)
Bizinformer: 5 Tips to Test an Underperforming Product or Service.
7/12/2007
Summary:

Very short but very sweet advice on testing a poorly selling product's appeal in the marketplace--and useful tips on what to do if it fails the test.

Go To Source (www.bizinformer.com)
Packaging that Moves Product
7/12/2007
Summary:

An updated design for your product may be the key to beefing up sales. Business 2.0 provides success stories focusing on new ergonomic designs, including Listerine, Solo Cup, and Gatorade.

Go To Source (money.cnn.com)
Building a New IP Marketplace
7/19/2007
Summary:

Protecting your intellectual property is a vital function. Check this "wiki" based on an open IP forum focusing on small business to see pertinent advice and commentary from the global perspective.

Go To Source (domino.research.ibm.com)
Build an Army for Your Ideas
7/12/2007
Summary:

Even if you're the CEO, building enthusiasm among your troops for a new product idea can be tricky. What's the secret to success? Show them how it can actually become their idea. This article provides three real-life examples of how this approach works.

Go To Source (www.fastcompany.com)
Guide to Launching a Loyalty Program
3/9/2007
Summary:

Retaining customers by rewarding them may not only drive sales during slow seasons, but can also build targeted sales the rest of the year round. Marketing the program to the most committed shoppers can yield higher profitability, as well. This guide includes links to specific resources for analyzing purchase patterns, marketing the launch of a new program, and measuring the results.

Go To Source (www.work.com)
Market Research Checklist
3/21/2007
File Resource
Summary:

Use this Market Research Checklist to identify the information you will research for your business.

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TECĀ© Best Practices: Pricing Strategies
6/8/2007
Summary:

What are pricing strategies are right for dealing with the increasing pressure on prices? Extremes are to maintain higher prices by adding value or to keep prices competitive by continually lowering costs. Entrepreneurs receive an overview on how to assess which approaches make sense for their companies.

Go To Source (www.teconline.com)
Personalization Strategies to Attract and Retain Customers
6/4/2007
Summary:

With recent changes in consumer shopping habits, many companies are adopting sales and marketing strategies that reflect a more personalized approach to servicing their customers. This tool focuses on personalization and on ways you can gear your business to provide products and services individualized to your customersand#39; tastes and needs.

Go To Source (www.regions.com)
Commodity and Electronics Price Forecasts for 2006
6/1/2007
Summary:

This article forecasts manufacturing costs for 2006 based on the price of commodities in some detail: energy (up); steel (down); stainless steel (down); electronics (flat). PC growth in developing countries will drive growth in electronics.

Go To Source (www.purchasing.com)

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