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Every business has some form of intellectual property and many businesses will need the help of an intellectual property attorney to sort it all out.
This article will help you explore and describe your customer profile--a typical member of your target market.
You can not be creative in a vacuum. Understanding your industry and marketplace requires consistent study habits.
Although sometimes costly and time-consuming, conducting your own primary research can deliver specific results that are usually the most timely and relevant to your business.
Finding and using market information to anticipate customer demands can provide invaluable business growth information.
Whether you are designing marketing campaigns, buying an existing business, or expanding into new markets, information provided through marketing research is essential to making successful decisions.
This article discusses the benefits of having a clear, compelling value proposition and provides guidelines to creating this statement that will compel customers to buy your products or services.
Jesse Fink is a founding partner of MissionPoint Capital and President and CEO of Marshall Street Management. In 2004, MSM established MSM Capital Partners to manage its investment activities in the clean technology and
environmental finance sectors. Jesse was the COO of Walker Digital Inc. and Priceline.com and previously worked at Georgia-Pacific, Citicorp, and CUC International. Jesse received a B.S. in Resource Management from the State University of
New York's College of Environmental Science and Forestry and an MBA from Syracuse University's School of Management. In February of 2007, Jesse received the Cleantech Venture Network's "Leader of the Year" award.
This accomplished entrepreneur matches practical tips from Peter Drucker's book, Innovation and Entrepreneurship, with innovative product moves developed by real-life growth companies. The entrepreneur author shows how these companies apply key tactics, such as tracking demographics and customer preferences, that are detailed as principles by Drucker.
Danish-born David Heinemeier Hansson is the programmer and creator of the popular Ruby on Rails web development framework and the Instiki wiki. He is also a partner at the Web-based software development firm 37signals,
based in Chicago. Ruby on Rails provides a "basic development environment" for programmers, according to Wikipedia.org. Based on the programming language Ruby (developed by Japanese programmer Yukihiro Matsumoto in 1995), Ruby on Rails
focuses on user interface and "convention over configuration"; meaning, developers can focus on the unique qualities of their Web site or program rather than the building blocks that every application may require. Released in 2004, Ruby on
Rails has been incorporated into many applications used by some of the biggest companies, from Twitter to Apple's 2007 release of Mac OS X v.10.5 "Leopard." Aside from his development of Ruby on Rails, Heinemeier Hansson also works as a
partner for Web-based software development firm 37signals. Joining the company in 2003, he has helped develop Basecamp, Campfire, Backpack and other Web-based applications. Working in similar ways like Web-based e-mail services like Yahoo!
e-mail and Google's Gmail, 37signals hosts a broad range of IT services for companies, including project management to information-sharing. The firm's software has been used by Kellogg's, Sun Microsystems and even Obama '08. Hansson
received his bachelor's degree from the Copenhagen Business School in 2005. In that same year, he moved to Chicago and received Hacker of the Year honors for his work on Ruby on Rails from Google and O'Reilly Media. He runs a blog called
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