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More and more successful companies are taking a holistic approach to serve specific market niches or verticals. Instead of offering a broad-based horizontal solution that may service a larger market, but require more customization and will likely involve competition from larger players, these companies are finding success 'below the radar' by staying focused on a narrower segment.
See who made this week's 6 to follow in entrepreneurship
Getting consumers to use a mobile app to play games or communicate through social media is one thing. Getting them to use a healthcare-related app is another.
Innovation is often called "disruptive" in the healthcare industry, and the first step toward making that innovation successful is to get a product's targeted users to accept change. Founder of Fitzeal, Clifton Dawson, found a way to get people to use his product by focusing on a strong user support system.
There are a great number of healthcare apps available to different players in healthcare. When it comes to the patient market for healthcare apps, a quality experience and a way for patients to be involved are the key.
Partnerships in innovation development phases can offer a wide range of benefits in the healthcare industry where experience can simplify complex processes.
Greg Ballard, a veteran entrepreneur and currently the CEO of Glu Mobile, shares his business insights on products, people and values through a variety of enlightening and entertaining anecdotes.
What's the most valuable aspect of your business? Is it the bricks and mortar? The equipment? Or is it something intangible? While you can't touch it, feel it or see it, intellectual property when defined as "knowledge" or "know how" is often times the real equity of a business, and if it's lost, it can bring that business to its knees.
Ninety-percent of Silicon Valley's start-ups fail not because of faulty product, but because they don't tap the right market and they don't know their customer. Well-seasoned serial entrepreneur Steve Blank drafts a new model for plotting the path between good idea and market success.
Healthcare conferences seem to have a monopoly on exercise and wellness, but that’s not always the case at Health 2.0. Fitbits and contenders were nowhere in sight at the session on “Tracking and Monitoring Wellness.”
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