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Time For a New Model: Listening-Centered Marketing
8/23/2007
Summary:

In today's world of "consumer generated media" (CGM) that are in effect "market conversations," aggressive listening becomes an essential skill of marketers. This blog-like article is not as succinct as it could be but the concept is worth understanding and putting into practice.

Go To Source (www.clickz.com)
The Top 10 Most Common Intellectual Property Rights Mistakes During Venture Capital Due Diligence
8/23/2007
Summary:

This article is worth reading as background for entrepreneurs developing new technology-related products or services. Clearly written without unnecessary legalese, it offers a glimpse of the challenges facing technology-development work.

Go To Source (www.angel-investor-news.com)
Product and Service Management (recurring activities to manage a product/service)
8/2/2007
Summary:

This link is itself a collection of useful links offering a wealth of information about managing products and services.

Go To Source (www.managementhelp.org)
The Price Is Wrong
8/23/2007
Summary:

An overview of pricing based on value to the customer instead of cost to the producer, this article provides both theory and examples of the theory at work. It's a quick, useful read.

Go To Source (www.forbes.com)
Conduct a Market Analysis
8/2/2007
Summary:

A market analysis helps to determine whether the marketplace needs a new product or service. This article outlines the process for developing a marketing plan and offers additional resources to help gather useful information.

Go To Source (www.va-interactive.com)
Navigating the Patent Office: Knowledge Makes Process Easier
9/13/2007
Summary:

This article quickly and clearly helps inventors and entrepreneurs understand the overall patent process and some of its pitfalls. (US patents are good only in the US, for example, not other countries.) If you're inventing or working with visionary technology, be sure to read this article before telling the world about your achievement.

Go To Source (wral.com)
What Are Patents Trademarks, Servicesmarks, and Copyrights
9/27/2007
Summary:

Straight from Uncle Sam, these are brief definitions of key intellectual property terms and what they are intended to do. Bonus: a link to the Copyright Office of the Library of Congress.

Go To Source (www.uspto.gov)
The Importance of Patents: It Pays to Know the Patent Rules
9/6/2007
Summary:

This article is to-the-point and practical with a couple of valuable tips. If you're on a budget, look into "provisional patents." Always seek out an attorney in the special intellectual property niche you're in, not just an IP generalist.

Go To Source (web.mit.edu)
The Scientific Way to Determine the Price of Your Products or Service
9/20/2007
Summary:

Setting prices that yield profits means testing and monitoring. Test offers for responsiveness and for cost effectiveness. Monitor competitors to stay one step ahead (or keep up!) and suppliers to reduce costs as much as possible.

Go To Source (www.nfib.com)
The Art of Commercialization
9/6/2007
Summary:

Do you have great technology you want to get to the street? Author and entrepreneur Guy Kawasaki outlines just how to do it right--and how to do it wrong. Lesson number one: consumers don't buy technology. They buy products.

Go To Source (blog.guykawasaki.com)

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