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Thoughts on Patent Litigation in 2006
9/20/2007
Summary:

Dan Bricklin, co-creator of VisiCalc (the first spreadsheet program for personal computers) and an accomplished entrepreneur, conducts an in-depth discussion with himself on the complexities of patent law and patent litigation. If you're headed that way, it's an informative read for you . . . and probably your lawyer, too.

Go To Source (www.bricklin.com)
What's Your Brand?
11/8/2007
Summary:

Although brands are usually evaluated based on competitive those of competitors, this article points out that customers apply much broader criteria. They use how they feel about your company (even the logo), how they interact with your employees, especially those in customer service reps; advertising, and your name, among many others. Key point: Remember that your customers own your brand, not you. Treat them accordingly.

Go To Source (managementcraft.typepad.com)
Moving from Customer Service to Customer Satisfaction
1/9/2007
Summary:

Companies need to generate customer service and customer satisfaction-two different things-to drive increased customer loyalty, according to this article. Entrepreneurs should ask their customers whether they would do business with them again and whether they would recommend them to others.

Go To Source (jacksonville.bizjournals.com)
Protecting Intellectual Property
1/25/2007
File Resource
Summary:

Every business has some form of intellectual property. Have you identified your intellectual property? This article will help you identify and protect these valuable assets.

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Intellectual Property Checklist
1/22/2007
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Summary:

This tool guides entrepreneurs through a simple checklist to help identify intellectual property and to develop action steps to begin protecing it.

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Pricing Policies
1/22/2007
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Summary:

This tool will help entrepreneurs evaluate the many pricing policies available that can help attain pricing goals.

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Rocket Man
1/19/2007
Summary:

How can you come up with innovations as a scientist would? You need to dream big, come up with an expansive set of goals, and then break your plan down into a series of simple steps. Also put in place the best possible team and be sure to develop your plan B.

Go To Source (www.indystar.com)
How Companies "Find Themselves": A New Approach to Organizational Alignment
1/19/2007
Summary:

Having your company run like a well-oiled machine may not be enough. A company is not a machine, but a living entity. For true organizational alignment, a company needs to understand its sense of self, its values, and how it is perceived in the marketplace. Initiatives coming from a company's core values when matched to customer values have a better chance for success.

Go To Source (www.bpmmag.net)
The Six Myths of Creativity
12/1/2004
Summary:

The author asserts that when people are doing work that they love (and when the work itself is valued and recognized) then creativity will flourish.

Go To Source (www.fastcompany.com)
Identifying Your Customers' Buying Motivators
7/22/2010
File Resource
Summary:

Entrepreneurs can use this tool to consider their customers' needs and wants to identify potential improvements to products and services that could increase sales.

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