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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
This article provides a general sequence of steps to follow for developing the pricing of a new product. A bonus is frequent links to references in connection with business terminology used in the article.
This article describes a process to conduct primary market research, such as gathering information and data from customers, suppliers, vendors, as well as your own employees.
This link is itself a collection of useful links offering a wealth of information about managing products and services.
This tool provides questions to help entrepreneurs consider the strategic and tactical pluses and minuses of investing in new product/service development.
Knowing where your products or services are in their life cycle will help you make refinements or adjustments to align them with your business strategy.
As the Co-Founder and CTO of Bespoke Innovations, Scott Summit leads a continuing effort to create products that radically change lives. In this lecture, Summit shares insights from creating customized prosthetic devices using new technologies in nascent markets. He also discusses some of the challenges his company faced in discovering a working business model and developing customers.
The U.S. Trade and Development Agency (USTDA) advances economic development and U.S. commercial interests in developing and middle income countries. The agency funds various forms of technical assistance, early investment analysis, training, orientation visits and business workshops that support the development of a modern infrastructure and a fair and open trading environment
Every business has some form of intellectual property. Have you identified your intellectual property? This article will help you identify and protect these valuable assets.
Balance sheets of many emerging companies show that their intellectual property is their most valuable asset. For that reason, owners and managers must focus their energies and resources on its development and protection.
Trademark protection may help a growing company establish, maintain and expand market share. This column, first of a series of three, explains how to meet the criteria for eligible words and symbols when you choose a trademark for your product or company.
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