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Understanding the Various Types of Intellectual Property
Sherman Andrew J
8/1/2006
Article Resource
Summary:

This article is a primer for entrepreneurs who need to understand the basics of intellectual property law as a precursor to selecting how to protect their intangible assets, trade secrets and know-how, trademarks and trade names, patents and patent applications, and copyrights.

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Access
Christina Sherwood
6/17/2013
Article Resource
Summary:

The term “access” can have a variety of definitions for life science and digital health entrepreneurs, depending on the phase of their company’s development. Similarly, the ability for entrepreneurs to secure access – whether to potential buyers or to funding – varies depending on the type of access they’re seeking and the stage of their company.

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Leaders and Laggards: How to Speed Products to Market
Smilor Ray
11/20/2000
Article Resource
Summary:

To sell more and sell faster, study the bell curve of prospective customers to find out which ones are most likely to be early adopters. If your product improves their performance, they'll influence others to buy.

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Products With a Purpose
Summit Scott
10/26/2011
Audio Resource
Summary:

As the Co-Founder and CTO of Bespoke Innovations, Scott Summit leads a continuing effort to create products that radically change lives. In this lecture, Summit shares insights from creating customized prosthetic devices using new technologies in nascent markets. He also discusses some of the challenges his company faced in discovering a working business model and developing customers.

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Changing the Game of Enterprise Software
Tzuo Tien
1/24/2007
Audio Resource
Summary:

Tien Tzuo, Chief Strategy Officer for Salesforce.com, describes seven lessons for transforming an enterprise software business from a traditional direct sales model to one which leverages the internet to produce in-bound sales. He stresses the awareness cycle for Salesforce.com's products, free-trial offers, onion-based product design and the continuing importance of events in the complex enterprise software industry.

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Using Creativity to Stand Out in a Competitive Marketplace
Vernon Lillian
6/22/2003
Article Resource
Summary:

Marketing creatively will enable entrepreneurial retailers to prosper in difficult or changing times, writes the founder of a venerable direct marketing company. The author offers examples of creative marketing from the company's half century in business.

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