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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
This article provides an expert explanation of the various kinds of patents, including utility patents and design patents, along with a practical description of the complete patenting process.
This article is a primer for entrepreneurs who need to understand the basics of intellectual property law as a precursor to selecting how to protect their intangible assets, trade secrets and know-how, trademarks and trade names, patents and patent applications, and copyrights.
The entrepreneur who founded and ran The North Face (from its inception onward) tells his story about how his company was driven by the overwhelming need for innovation and a solid innovation strategy. To succeed in his industry, the author reveals his step-by-step method he used to innovate and eventually surpass the competition while building one of the industry's venerable brands.
This accomplished entrepreneur matches practical tips from Peter Drucker's book, Innovation and Entrepreneurship, with innovative product moves developed by real-life growth companies. The entrepreneur author shows how these companies apply key tactics, such as tracking demographics and customer preferences, that are detailed as principles by Drucker.
One of the best ways to grow your company is to provide your customers with such a great experience that they return again.
Customers may be motivated to purchase a product or service just by reading a price list.
This article describes a process to conduct primary market research, such as gathering information and data from customers, suppliers, vendors, as well as your own employees.
Thomas M. Siebel shares his principles for meeting the complex demands of customers who want to interact seamlessly with companies across various platforms.
This article, from informIT.com, advises doing some hard thinking about how to set pricing for products offered on your eCommerce site.
Boost your bottom line by taking the guesswork out of pricing. You can't make smart pricing decisions without taking your costs, competitors, customers, and salespeople into account. But the right price for a product or service should rest on one thing -- the value that a product or service provides.
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