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eCommerce Pricing Strategies Now and in the Future
11/1/2005
Summary:

This article, from informIT.com, advises doing some hard thinking about how to set pricing for products offered on your eCommerce site.

Go To Source (www.zilliant.com)
Is It Time to Raise Prices?
11/1/2005
Summary:

Boost your bottom line by taking the guesswork out of pricing. You can't make smart pricing decisions without taking your costs, competitors, customers, and salespeople into account. But the right price for a product or service should rest on one thing -- the value that a product or service provides.

Go To Source (www.inc.com)
Creating Exceptional Customer Experiences
FastTrac
11/11/2005
Article Resource
Summary:

One of the best ways to grow your company is to provide your customers with such a great experience that they return again.

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Price List
FastTrac
11/11/2005
Article Resource
Summary:

Customers may be motivated to purchase a product or service just by reading a price list.

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Pricing Your Product / Service
FastTrac
11/11/2005
Article Resource
Summary:

The prices you charge of one of the most critical components of your product and service features set, and affects nearly every aspect of your business, including your cash flow, sales numbers, and profits.

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Primary Research Methods
FastTrac
11/11/2005
Article Resource
Summary:

This article describes a process to conduct primary market research, such as gathering information and data from customers, suppliers, vendors, as well as your own employees.

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A Guide to Drucker's Systematic Innovation
Goldstein Burton B Buck
5/8/2006
Article Resource
Summary:

This accomplished entrepreneur matches practical tips from Peter Drucker's book, Innovation and Entrepreneurship, with innovative product moves developed by real-life growth companies. The entrepreneur author shows how these companies apply key tactics, such as tracking demographics and customer preferences, that are detailed as principles by Drucker.

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Building Your Company's Innovation Strategy
Klopp Kenneth Hap
5/10/2006
Article Resource
Summary:

The entrepreneur who founded and ran The North Face (from its inception onward) tells his story about how his company was driven by the overwhelming need for innovation and a solid innovation strategy. To succeed in his industry, the author reveals his step-by-step method he used to innovate and eventually surpass the competition while building one of the industry's venerable brands.

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Evaluating IP: When Does It Make Sense?
Shah Darshan
8/1/2006
Article Resource
Summary:

Many entrepreneurs assume IP protection is part of the entrepreneurial process, and often don't ask the right questions to determine if it's the right path for them. In this story, the author shows how his team first identified a market need and a product solution, then considered patenting their product.

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Focus on the Value of Patents
Fuscoe John M
8/1/2006
Article Resource
Summary:

Many patents are valuable assets and are worth the time and money spent in obtaining them. This topic overview asserts entrepreneurs should undertake an objective analysis of a potential patent's value prior to filing an application to avoid investing in a possibly worthless asset.

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