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Trade Finance Guide 2007
10/29/2010
Summary:

Trade Finance Guide: A Quick Reference for U.S. Exporters has been written to help U.S. companies, especially small and medium-sized enterprises (SMEs), learn the fundamentals of trade finance to turn their export opportunities into actual sales and to achieve the ultimate goal: to get paid for their export sales. Eleven concise, two-page chapters offer the basics of numerous financing techniques, from open accounts, to forfaiting, to government assisted foreign buyer financing.

Go To Source (trade.gov)
Trade Dress
Sherman Andrew J
10/29/2001
Article Resource
Summary:

Design elements that build brand awareness for your business constitute its "trade dress" and can be protected by federal and state trademark laws. Learn how to enhance trade-dress protection and defend against infringement by competitors.

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Trade & Development
10/29/2010
Summary:

Trade Capacity Building Initiatives relative to WTO Trade Agreements and Accessions with a focus on Least Developed Country and Free Trade Agreement (FTA) partners

Go To Source (www.ustr.gov)
Top of Mind's 5 Must-Read Articles in Entrepreneurship
Thom Ruhe
2/18/2014
Blog Resource
Summary:

Chasing an entrepreneurial dream can be an all-consuming effort. Particularly in those crucial early days of a startup, founders seem to eat, sleep and breathe their businesses. This naturally occurring tunnel vision has a purpose, of course, allowing entrepreneurs to give their business babies the time and attention they need to mature. But this heads-down mode is not without its drawbacks, one of which is neglecting to stay up on current events--particularly the happenings that can impact the entrepreneurs who are inadvertently paying no attention to them.

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Time For a New Model: Listening-Centered Marketing
8/23/2007
Summary:

In today's world of "consumer generated media" (CGM) that are in effect "market conversations," aggressive listening becomes an essential skill of marketers. This blog-like article is not as succinct as it could be but the concept is worth understanding and putting into practice.

Go To Source (www.clickz.com)
Three Questions To Ask Yourself Before You Attend SXSW 2015
Nathan Kurtz
3/18/2014
Blog Resource
Summary:

People everywhere. Parties that seem to be on continuous loop all day. Vendors marketing new ideas, new startups or new swag everywhere you go. And then there's the conference with its many speakers presenting on topics ranging from anything to everything. With 30,000 people in attendance, the South By Southwest Interactive Conference can be overwhelming. So from a recent SXSW newbie to you, here are three questions to ask yourself when preparing to attend SXSW 2015.

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Thoughts on Patent Litigation in 2006
9/20/2007
Summary:

Dan Bricklin, co-creator of VisiCalc (the first spreadsheet program for personal computers) and an accomplished entrepreneur, conducts an in-depth discussion with himself on the complexities of patent law and patent litigation. If you're headed that way, it's an informative read for you . . . and probably your lawyer, too.

Go To Source (www.bricklin.com)
The Scientific Way to Determine the Price of Your Products or Service
9/20/2007
Summary:

Setting prices that yield profits means testing and monitoring. Test offers for responsiveness and for cost effectiveness. Monitor competitors to stay one step ahead (or keep up!) and suppliers to reduce costs as much as possible.

Go To Source (www.nfib.com)
The Price Is Wrong
8/23/2007
Summary:

An overview of pricing based on value to the customer instead of cost to the producer, this article provides both theory and examples of the theory at work. It's a quick, useful read.

Go To Source (www.forbes.com)
The New Adventures of Old VC's
Roberts Janice
1/17/2007
Audio Resource
Summary:

Janice Roberts, General Partner at Mayfield, discusses how Mayfield is going global and carefully evaluating opportunities in countries like India and China. She stresses the importance of accessing the needs of young customers who are embracing new technologies at an extremely fast pace and demanding more products and services.

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