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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Ping Li from Accel and Ashwin Navin, the President and Co-Founder of BitTorrent, Inc. talk about BitTorrent's journey from an open-source project to being a global standard for delivering high-quality files over the Internet. He discusses how their team worked on changing the landscape of digital media distribution. His company evolved to provide a revenue proposition to some of the largest media companies in the world. Navin mentions the company's plan of scaling internationally in countries like Japan as being key to its success in the future.
Although brands are usually evaluated based on competitive those of competitors, this article points out that customers apply much broader criteria. They use how they feel about your company (even the logo), how they interact with your employees, especially those in customer service reps; advertising, and your name, among many others. Key point: Remember that your customers own your brand, not you. Treat them accordingly.
Dominic Orr is the President and CEO of Aruba Networks, a supplier of secure mobility and wireless Local Area Network (LAN) solutions for enterprises. Orr unveils Aruba's approach to building solutions for mobile workforces at Fortune 500 and Global 2000 companies like Microsoft, NTT Data, and SAP. He articulates Aruba's strategies for competing with mammoths like Cisco, and emphasizes that speed of execution in this highly competitive market is key to his company's success.
Innovative ideas that come to reality require legal protection. Establishing a copyright, patenting, licensing, branding, and other issues related to intellectual property must be addressed , and many times require professional assistance from an attorney or other professionals. This guide includes links to specific resources and FAQs. A great introduction to the topic!
Straight from Uncle Sam, these are brief definitions of key intellectual property terms and what they are intended to do. Bonus: a link to the Copyright Office of the Library of Congress.
Setting prices that yield profits means testing and monitoring. Test offers for responsiveness and for cost effectiveness. Monitor competitors to stay one step ahead (or keep up!) and suppliers to reduce costs as much as possible.
Dan Bricklin, co-creator of VisiCalc (the first spreadsheet program for personal computers) and an accomplished entrepreneur, conducts an in-depth discussion with himself on the complexities of patent law and patent litigation. If you're headed that way, it's an informative read for you . . . and probably your lawyer, too.
This article quickly and clearly helps inventors and entrepreneurs understand the overall patent process and some of its pitfalls. (US patents are good only in the US, for example, not other countries.) If you're inventing or working with visionary technology, be sure to read this article before telling the world about your achievement.
Do you have great technology you want to get to the street? Author and entrepreneur Guy Kawasaki outlines just how to do it right--and how to do it wrong. Lesson number one: consumers don't buy technology. They buy products.
This article is to-the-point and practical with a couple of valuable tips. If you're on a budget, look into "provisional patents." Always seek out an attorney in the special intellectual property niche you're in, not just an IP generalist.
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