to page content
to site navigation
The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Having your company run like a well-oiled machine may not be enough. A company is not a machine, but a living entity. For true organizational alignment, a company needs to understand its sense of self, its values, and how it is perceived in the marketplace. Initiatives coming from a company's core values when matched to customer values have a better chance for success.
How can you come up with innovations as a scientist would? You need to dream big, come up with an expansive set of goals, and then break your plan down into a series of simple steps. Also put in place the best possible team and be sure to develop your plan B.
Businesses that can align their product and service offerings with both their business strategy and the customers' needs will grow the strongest businesses and maintain their success in the long run.
Addressing limitations and liabilities helps entrepreneurs analyze their business's ability to produce products, deliver services, and create new products and services.
Knowing where your products or services are in their life cycle will help you make refinements or adjustments to align them with your business strategy.
Although some companies can thrive by pushing beyond their current strengths, it makes sense to continue to offer products and services within a company's current core competencies.
Companies need to generate customer service and customer satisfaction-two different things-to drive increased customer loyalty, according to this article. Entrepreneurs should ask their customers whether they would do business with them again and whether they would recommend them to others.
This tool provides questions to help entrepreneurs consider the strategic and tactical pluses and minuses of investing in new product/service development.
Thorough market research includes analysis of the customers and the competitive environment.
Use this tool to identify your major customer groups, their distinguishing characteristics, and the market research needed to develop a customer profile.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.