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Technology Feasibility Assessment and Plan
8/1/2006
File Resource
Summary:

This tool allows entrepreneurs to assess their progress developing their companies' technology and to create a plan to ensure its viability and protection.

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The Importance of Periodic Intellectual Property Audits
Sherman Andrew J
8/1/2006
Article Resource
Summary:

Entrepreneurs often fail to take inventory of the Intellectaul property assets they have developed and as a result tend to under-leverage these assets. To ensure continued business growth, it is critical for entrepreneurs to consider a periodic intellectual property audit and strategic analysis.

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Understanding the Patent Process from Soup to Nuts
Sherman Andrew J
8/1/2006
Article Resource
Summary:

This article provides an expert explanation of the various kinds of patents, including utility patents and design patents, along with a practical description of the complete patenting process.

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Understanding the Various Types of Intellectual Property
Sherman Andrew J
8/1/2006
Article Resource
Summary:

This article is a primer for entrepreneurs who need to understand the basics of intellectual property law as a precursor to selecting how to protect their intangible assets, trade secrets and know-how, trademarks and trade names, patents and patent applications, and copyrights.

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Building Your Company's Innovation Strategy
Klopp Kenneth Hap
5/10/2006
Article Resource
Summary:

The entrepreneur who founded and ran The North Face (from its inception onward) tells his story about how his company was driven by the overwhelming need for innovation and a solid innovation strategy. To succeed in his industry, the author reveals his step-by-step method he used to innovate and eventually surpass the competition while building one of the industry's venerable brands.

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A Guide to Drucker's Systematic Innovation
Goldstein Burton B Buck
5/8/2006
Article Resource
Summary:

This accomplished entrepreneur matches practical tips from Peter Drucker's book, Innovation and Entrepreneurship, with innovative product moves developed by real-life growth companies. The entrepreneur author shows how these companies apply key tactics, such as tracking demographics and customer preferences, that are detailed as principles by Drucker.

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Creating Exceptional Customer Experiences
FastTrac
11/11/2005
Article Resource
Summary:

One of the best ways to grow your company is to provide your customers with such a great experience that they return again.

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Price List
FastTrac
11/11/2005
Article Resource
Summary:

Customers may be motivated to purchase a product or service just by reading a price list.

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Pricing Your Product / Service
FastTrac
11/11/2005
Article Resource
Summary:

The prices you charge of one of the most critical components of your product and service features set, and affects nearly every aspect of your business, including your cash flow, sales numbers, and profits.

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Primary Research Methods
FastTrac
11/11/2005
Article Resource
Summary:

This article describes a process to conduct primary market research, such as gathering information and data from customers, suppliers, vendors, as well as your own employees.

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