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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This article covers the evolution of a UCSD engineer's innovation nearly all the way from idea to commercialization. It also shows how San Diego's entrepreneurial community rallies around the entrepreneur to help him clear the hurdles to market.
How do you know if your pricing strategies are helping you meet your goals? This article reviews the pricing process and provides guidelines to re-evaluate the prices of your products and services.
To be able to charge more than the competition, you have to clearly differentiate yourself from them and build value in the mind of the consumer to justify the difference.
This tool will help you avoid typical pricing constraints of market-set ceiling and floor prices by adding value so that price is not the only consideration by customers.
Every business has some form of intellectual property and many businesses will need the help of an intellectual property attorney to sort it all out.
Entrepreneurs should take great care to protect the time, effort, money, and value they have invested in a business including its intellectual property.
Every business has some form of intellectual property. Have you identified your intellectual property? This article will help you identify and protect these valuable assets.
Tien Tzuo, Chief Strategy Officer for Salesforce.com, describes seven lessons for transforming an enterprise software business from a traditional direct sales model to one which leverages the internet to produce in-bound sales. He stresses the awareness cycle for Salesforce.com's products, free-trial offers, onion-based product design and the continuing importance of events in the complex enterprise software industry.
This tool guides entrepreneurs through a simple checklist to help identify intellectual property and to develop action steps to begin protecing it.
This tool will help entrepreneurs evaluate the many pricing policies available that can help attain pricing goals.
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