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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This tool will help you avoid typical pricing constraints of market-set ceiling and floor prices by adding value so that price is not the only consideration by customers.
Every business has some form of intellectual property and many businesses will need the help of an intellectual property attorney to sort it all out.
Entrepreneurs should take great care to protect the time, effort, money, and value they have invested in a business including its intellectual property.
Every business has some form of intellectual property. Have you identified your intellectual property? This article will help you identify and protect these valuable assets.
Tien Tzuo, Chief Strategy Officer for Salesforce.com, describes seven lessons for transforming an enterprise software business from a traditional direct sales model to one which leverages the internet to produce in-bound sales. He stresses the awareness cycle for Salesforce.com's products, free-trial offers, onion-based product design and the continuing importance of events in the complex enterprise software industry.
This tool guides entrepreneurs through a simple checklist to help identify intellectual property and to develop action steps to begin protecing it.
This tool will help entrepreneurs evaluate the many pricing policies available that can help attain pricing goals.
Having your company run like a well-oiled machine may not be enough. A company is not a machine, but a living entity. For true organizational alignment, a company needs to understand its sense of self, its values, and how it is perceived in the marketplace. Initiatives coming from a company's core values when matched to customer values have a better chance for success.
How can you come up with innovations as a scientist would? You need to dream big, come up with an expansive set of goals, and then break your plan down into a series of simple steps. Also put in place the best possible team and be sure to develop your plan B.
Businesses that can align their product and service offerings with both their business strategy and the customers' needs will grow the strongest businesses and maintain their success in the long run.
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