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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Janice Roberts, General Partner at Mayfield, discusses how Mayfield is going global and carefully evaluating opportunities in countries like India and China. She stresses the importance of accessing the needs of young customers who are embracing new technologies at an extremely fast pace and demanding more products and services.
Companies need to generate customer service and customer satisfaction-two different things-to drive increased customer loyalty, according to this article. Entrepreneurs should ask their customers whether they would do business with them again and whether they would recommend them to others.
Greg Ballard, a veteran entrepreneur and currently the CEO of Glu Mobile, shares his business insights on products, people and values through a variety of enlightening and entertaining anecdotes.
This tool provides questions to help entrepreneurs consider the strategic and tactical pluses and minuses of investing in new product/service development.
Thorough market research includes analysis of the customers and the competitive environment.
Use this tool to identify your major customer groups, their distinguishing characteristics, and the market research needed to develop a customer profile.
When evaluating industry potential, key considerations include its current size and rate of growth as well as profitability characteristics and trends.
Many entrepreneurs assume IP protection is part of the entrepreneurial process, and often don't ask the right questions to determine if it's the right path for them. In this story, the author shows how his team first identified a market need and a product solution, then considered patenting their product.
Many patents are valuable assets and are worth the time and money spent in obtaining them. This topic overview asserts entrepreneurs should undertake an objective analysis of a potential patent's value prior to filing an application to avoid investing in a possibly worthless asset.
Entrepreneurs going abroad for sales can protect their IP through an international protocol called the Madrid System. This system allows entrepreneurs to eliminate the need to file separate patent protection applications in each country where trademark protection is required and where they wish to conduct business.
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