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Products and Services

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Adapting to the Market
FastTrac
1/18/2007
Article Resource
Summary:

Businesses that can align their product and service offerings with both their business strategy and the customers' needs will grow the strongest businesses and maintain their success in the long run.

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Address Your Limitations and Reduce Your Liabilities
FastTrac
1/18/2007
Article Resource
Summary:

Addressing limitations and liabilities helps entrepreneurs analyze their business's ability to produce products, deliver services, and create new products and services.

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Product/Service Life Cycle
FastTrac
1/18/2007
Article Resource
Summary:

Knowing where your products or services are in their life cycle will help you make refinements or adjustments to align them with your business strategy.

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Stay Within Your Core Competencies
FastTrac
1/18/2007
Article Resource
Summary:

Although some companies can thrive by pushing beyond their current strengths, it makes sense to continue to offer products and services within a company's current core competencies.

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The New Adventures of Old VC's
Roberts Janice
1/17/2007
Audio Resource
Summary:

Janice Roberts, General Partner at Mayfield, discusses how Mayfield is going global and carefully evaluating opportunities in countries like India and China. She stresses the importance of accessing the needs of young customers who are embracing new technologies at an extremely fast pace and demanding more products and services.

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Moving from Customer Service to Customer Satisfaction
1/9/2007
Summary:

Companies need to generate customer service and customer satisfaction-two different things-to drive increased customer loyalty, according to this article. Entrepreneurs should ask their customers whether they would do business with them again and whether they would recommend them to others.

Go To Source (jacksonville.bizjournals.com)
Confessions of a Serial Silicon Valley CEO
Ballard Greg
11/15/2006
Audio Resource
Summary:

Greg Ballard, a veteran entrepreneur and currently the CEO of Glu Mobile, shares his business insights on products, people and values through a variety of enlightening and entertaining anecdotes.

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Product/Service Development Potential
9/25/2006
File Resource
Summary:

This tool provides questions to help entrepreneurs consider the strategic and tactical pluses and minuses of investing in new product/service development.

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Developing My Customer Profile
9/20/2006
File Resource
Summary:

Use this tool to identify your major customer groups, their distinguishing characteristics, and the market research needed to develop a customer profile.

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Gathering Information: Data to Collect
FastTrac
9/20/2006
Article Resource
Summary:

Thorough market research includes analysis of the customers and the competitive environment.

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