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Explore the Entrepreneurship.org Resource Center to find resources.  Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.

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122 results found

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Understanding Market Research
FastTrac
3/20/2007
Article Resource
Summary:

Whether you are designing marketing campaigns, buying an existing business, or expanding into new markets, information provided through marketing research is essential to making successful decisions.

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Value Proposition
FastTrac
3/20/2007
Article Resource
Summary:

This article discusses the benefits of having a clear, compelling value proposition and provides guidelines to creating this statement that will compel customers to buy your products or services.

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Retooling Early Stage Development
Blank Steve
10/1/2008
Audio Resource
Summary:

Ninety-percent of Silicon Valley's start-ups fail not because of faulty product, but because they don't tap the right market and they don't know their customer. Well-seasoned serial entrepreneur Steve Blank drafts a new model for plotting the path between good idea and market success.

Listen Now
Trends & Tactics for Startup Success
Agarwal Ajay
3/30/2010
Article Resource
Summary:

More and more successful companies are taking a holistic approach to serve specific market niches or verticals. Instead of offering a broad-based horizontal solution that may service a larger market, but require more customization and will likely involve competition from larger players, these companies are finding success 'below the radar' by staying focused on a narrower segment.

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Wall Street Journal's advice on patents
11/4/2013
Blog Resource
Summary: Read More
Is It Time to Raise Prices?
11/1/2005
Summary:

Boost your bottom line by taking the guesswork out of pricing. You can't make smart pricing decisions without taking your costs, competitors, customers, and salespeople into account. But the right price for a product or service should rest on one thing -- the value that a product or service provides.

Go To Source (www.inc.com)
Sample U.S. Patent Filing
8/1/2006
File Resource
Summary:

This document is a sample of an actual filed patent, and includes key sections such as product abstract, diagrams, and detailed description of the invention.

Download
How Companies "Find Themselves": A New Approach to Organizational Alignment
1/19/2007
Summary:

Having your company run like a well-oiled machine may not be enough. A company is not a machine, but a living entity. For true organizational alignment, a company needs to understand its sense of self, its values, and how it is perceived in the marketplace. Initiatives coming from a company's core values when matched to customer values have a better chance for success.

Go To Source (www.bpmmag.net)
Intellectual Property Checklist
1/22/2007
File Resource
Summary:

This tool guides entrepreneurs through a simple checklist to help identify intellectual property and to develop action steps to begin protecing it.

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Pricing Policies
1/22/2007
File Resource
Summary:

This tool will help entrepreneurs evaluate the many pricing policies available that can help attain pricing goals.

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