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How Companies "Find Themselves": A New Approach to Organizational Alignment
1/19/2007
Summary:

Having your company run like a well-oiled machine may not be enough. A company is not a machine, but a living entity. For true organizational alignment, a company needs to understand its sense of self, its values, and how it is perceived in the marketplace. Initiatives coming from a company's core values when matched to customer values have a better chance for success.

Go To Source (www.bpmmag.net)
Rocket Man
1/19/2007
Summary:

How can you come up with innovations as a scientist would? You need to dream big, come up with an expansive set of goals, and then break your plan down into a series of simple steps. Also put in place the best possible team and be sure to develop your plan B.

Go To Source (www.indystar.com)
Intellectual Property Checklist
1/22/2007
File Resource
Summary:

This tool guides entrepreneurs through a simple checklist to help identify intellectual property and to develop action steps to begin protecing it.

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Pricing Policies
1/22/2007
File Resource
Summary:

This tool will help entrepreneurs evaluate the many pricing policies available that can help attain pricing goals.

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Protecting Intellectual Property
1/25/2007
File Resource
Summary:

Every business has some form of intellectual property. Have you identified your intellectual property? This article will help you identify and protect these valuable assets.

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Protecting Your Product/Service
FastTrac
1/26/2007
Article Resource
Summary:

Entrepreneurs should take great care to protect the time, effort, money, and value they have invested in a business including its intellectual property.

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Pricing Constraints
2/2/2007
File Resource
Summary:

This tool will help you avoid typical pricing constraints of market-set ceiling and floor prices by adding value so that price is not the only consideration by customers.

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Using Intellectual Property Attorneys
FastTrac
2/2/2007
Article Resource
Summary:

Every business has some form of intellectual property and many businesses will need the help of an intellectual property attorney to sort it all out.

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Pricing Against the Competition
2/6/2007
File Resource
Summary:

To be able to charge more than the competition, you have to clearly differentiate yourself from them and build value in the mind of the consumer to justify the difference.

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Pricing Boundaries
FastTrac
2/8/2007
Article Resource
Summary:

How do you know if your pricing strategies are helping you meet your goals? This article reviews the pricing process and provides guidelines to re-evaluate the prices of your products and services.

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