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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Having your company run like a well-oiled machine may not be enough. A company is not a machine, but a living entity. For true organizational alignment, a company needs to understand its sense of self, its values, and how it is perceived in the marketplace. Initiatives coming from a company's core values when matched to customer values have a better chance for success.
How can you come up with innovations as a scientist would? You need to dream big, come up with an expansive set of goals, and then break your plan down into a series of simple steps. Also put in place the best possible team and be sure to develop your plan B.
This tool guides entrepreneurs through a simple checklist to help identify intellectual property and to develop action steps to begin protecing it.
This tool will help entrepreneurs evaluate the many pricing policies available that can help attain pricing goals.
Every business has some form of intellectual property. Have you identified your intellectual property? This article will help you identify and protect these valuable assets.
Entrepreneurs should take great care to protect the time, effort, money, and value they have invested in a business including its intellectual property.
This tool will help you avoid typical pricing constraints of market-set ceiling and floor prices by adding value so that price is not the only consideration by customers.
Every business has some form of intellectual property and many businesses will need the help of an intellectual property attorney to sort it all out.
To be able to charge more than the competition, you have to clearly differentiate yourself from them and build value in the mind of the consumer to justify the difference.
How do you know if your pricing strategies are helping you meet your goals? This article reviews the pricing process and provides guidelines to re-evaluate the prices of your products and services.
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