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Explore the Entrepreneurship.org Resource Center to find resources.  Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.

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156 results found

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Introduction to Primary Research
FastTrac
3/20/2007
Article Resource
Summary:

Although sometimes costly and time-consuming, conducting your own primary research can deliver specific results that are usually the most timely and relevant to your business.

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Marketplace Research
FastTrac
3/20/2007
Article Resource
Summary:

Finding and using market information to anticipate customer demands can provide invaluable business growth information.

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Understanding Market Research
FastTrac
3/20/2007
Article Resource
Summary:

Whether you are designing marketing campaigns, buying an existing business, or expanding into new markets, information provided through marketing research is essential to making successful decisions.

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Value Proposition
FastTrac
3/20/2007
Article Resource
Summary:

This article discusses the benefits of having a clear, compelling value proposition and provides guidelines to creating this statement that will compel customers to buy your products or services.

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Retooling Early Stage Development
Blank Steve
10/1/2008
Audio Resource
Summary:

Ninety-percent of Silicon Valley's start-ups fail not because of faulty product, but because they don't tap the right market and they don't know their customer. Well-seasoned serial entrepreneur Steve Blank drafts a new model for plotting the path between good idea and market success.

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Confessions of a Serial Silicon Valley CEO
Ballard Greg
11/15/2006
Audio Resource
Summary:

Greg Ballard, a veteran entrepreneur and currently the CEO of Glu Mobile, shares his business insights on products, people and values through a variety of enlightening and entertaining anecdotes.

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Trends & Tactics for Startup Success
Agarwal Ajay
3/30/2010
Article Resource
Summary:

More and more successful companies are taking a holistic approach to serve specific market niches or verticals. Instead of offering a broad-based horizontal solution that may service a larger market, but require more customization and will likely involve competition from larger players, these companies are finding success 'below the radar' by staying focused on a narrower segment.

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Wall Street Journal's advice on patents
11/4/2013
Blog Resource
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Is It Time to Raise Prices?
11/1/2005
Summary:

Boost your bottom line by taking the guesswork out of pricing. You can't make smart pricing decisions without taking your costs, competitors, customers, and salespeople into account. But the right price for a product or service should rest on one thing -- the value that a product or service provides.

Go To Source (www.inc.com)
Sample Non-Disclosure Agreement
8/1/2006
File Resource
Summary:

This document is a sample legal agreement covering non-disclosure of intellectual property in the context of a potential company sale between two parties.

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