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Explore the Entrepreneurship.org Resource Center to find resources.  Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.

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122 results found

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Free Trade Agreements Information
7/22/2010
Summary:

A U.S. Government Guide to Free Trade Agreements

Go To Source (www.export.gov)
Identifying Market Segments and Selecting a Target Market
7/22/2010
File Resource
Summary:

This tool will help you evaluate your marketing research to identify potential market segments, identify characteristics of each market segment, and select a target market.

Download
Identifying Your Customers' Buying Motivators
7/22/2010
File Resource
Summary:

Entrepreneurs can use this tool to consider their customers' needs and wants to identify potential improvements to products and services that could increase sales.

Download
Industry Potential Worksheet
7/22/2010
File Resource
Summary:

This tool will guide the entrepreneur through the process of researching information to determine industry potential.

Download
Trends & Tactics for Startup Success
Agarwal Ajay
3/30/2010
Article Resource
Summary:

More and more successful companies are taking a holistic approach to serve specific market niches or verticals. Instead of offering a broad-based horizontal solution that may service a larger market, but require more customization and will likely involve competition from larger players, these companies are finding success 'below the radar' by staying focused on a narrower segment.

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Retooling Early Stage Development
Blank Steve
10/1/2008
Audio Resource
Summary:

Ninety-percent of Silicon Valley's start-ups fail not because of faulty product, but because they don't tap the right market and they don't know their customer. Well-seasoned serial entrepreneur Steve Blank drafts a new model for plotting the path between good idea and market success.

Listen Now
What's Your Brand?
11/8/2007
Summary:

Although brands are usually evaluated based on competitive those of competitors, this article points out that customers apply much broader criteria. They use how they feel about your company (even the logo), how they interact with your employees, especially those in customer service reps; advertising, and your name, among many others. Key point: Remember that your customers own your brand, not you. Treat them accordingly.

Go To Source (managementcraft.typepad.com)
Guide to Cashing in on Your Intellectual Property
10/11/2007
Summary:

Innovative ideas that come to reality require legal protection. Establishing a copyright, patenting, licensing, branding, and other issues related to intellectual property must be addressed , and many times require professional assistance from an attorney or other professionals. This guide includes links to specific resources and FAQs. A great introduction to the topic!

Go To Source (www.work.com)
What Are Patents Trademarks, Servicesmarks, and Copyrights
9/27/2007
Summary:

Straight from Uncle Sam, these are brief definitions of key intellectual property terms and what they are intended to do. Bonus: a link to the Copyright Office of the Library of Congress.

Go To Source (www.uspto.gov)
The Scientific Way to Determine the Price of Your Products or Service
9/20/2007
Summary:

Setting prices that yield profits means testing and monitoring. Test offers for responsiveness and for cost effectiveness. Monitor competitors to stay one step ahead (or keep up!) and suppliers to reduce costs as much as possible.

Go To Source (www.nfib.com)

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