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Explore the Entrepreneurship.org Resource Center to find resources.  Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.

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204 results found

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What's Your Brand?
11/8/2007
Summary:

Although brands are usually evaluated based on competitive those of competitors, this article points out that customers apply much broader criteria. They use how they feel about your company (even the logo), how they interact with your employees, especially those in customer service reps; advertising, and your name, among many others. Key point: Remember that your customers own your brand, not you. Treat them accordingly.

Go To Source (managementcraft.typepad.com)
Delivering a Digital Torrent
Navin Ashwin
11/28/2007
Audio Resource
Summary:

Ping Li from Accel and Ashwin Navin, the President and Co-Founder of BitTorrent, Inc. talk about BitTorrent's journey from an open-source project to being a global standard for delivering high-quality files over the Internet. He discusses how their team worked on changing the landscape of digital media distribution. His company evolved to provide a revenue proposition to some of the largest media companies in the world. Navin mentions the company's plan of scaling internationally in countries like Japan as being key to its success in the future.

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Entrepreneurship that Clicks
Housenbold Jeff
4/9/2008
Audio Resource
Summary:

Jeff Housenbold, entrepreneur and CEO of Shutterfly, captures a candid snapshot of what it means to be an entrepreneur. He focuses on his multi-decade shift from finance to photos, and spotlights how Shutterfly shapes memories, rather than moves product.

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Retooling Early Stage Development
Blank Steve
10/1/2008
Audio Resource
Summary:

Ninety-percent of Silicon Valley's start-ups fail not because of faulty product, but because they don't tap the right market and they don't know their customer. Well-seasoned serial entrepreneur Steve Blank drafts a new model for plotting the path between good idea and market success.

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Tips for Business Owners: Merchant Account Basics
Resource Nation
3/5/2009
Article Resource
Summary:

How do you decide on a merchant account provider? How much does an account cost? This guide gives quick tips for business owners that want to set up

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Trends & Tactics for Startup Success
Agarwal Ajay
3/30/2010
Article Resource
Summary:

More and more successful companies are taking a holistic approach to serve specific market niches or verticals. Instead of offering a broad-based horizontal solution that may service a larger market, but require more customization and will likely involve competition from larger players, these companies are finding success 'below the radar' by staying focused on a narrower segment.

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Academic Research on Small Businesses
7/22/2010
Summary:

Frequently asked questions about small business data.

Go To Source (app1.sba.gov)
Brainstorming Product/Service Enhancements Worksheet
7/22/2010
File Resource
Summary:

Use this tool to push beyond your current practices by considering growth opportunities through market penetration, line expansion, market expansion, and new product development.

Download
Commerce Trade Mission Calendar
7/22/2010
Summary:

U.S. Department of Commerce Trade Mission Calendar

Go To Source (www.trade.gov)
Competitors' Pricing Strategies Worksheet
7/22/2010
File Resource
Summary:

This tool will guide entrepreneurs through the process of evaluating competitors' pricing strategies to evaluate which pricing strategies would most likely help achieve growth goals.

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