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Steve Blank is a retired serial entrepreneur with over 30 years of experience in high technology companies and management. He is a Consulting Professor at Stanford in the Graduate School of Engineering STVP Program.
Steve has been a founder or participant in eight Silicon Valley startups since 1978. His last company, E.piphany, started in his living room. His other startups include two semiconductor companies (Zilog and MIPS Computers), a workstation
company (Convergent Technologies), a supercomputer firm (Ardent), a computer peripheral supplier (SuperMac), a military intelligence systems supplier (ESL) and a video game company (Rocket Science Games). Steve is on the board of
CafePress.com, an on-line marketplace, and IMVU, a 3D IM social network. Steve was appointed by Governor Arnold Schwarzenegger to the California Coastal Commission and is the Chairman of Audubon California and on the board of the Peninsula
Open Space Trust (POST.) His Google Tech talk, "The Secret History of Silicon Valley" (available on YouTube) is one of the definitive views on the early history of innovation in Silicon Valley. Steve teaches entrepreneurship and a
methodology of managing marketing, sales and business development in high technology startups. His course text "Four Steps to the Epiphany" is the definitive work on Customer Development and is one of the foundations of Lean
Ninety-percent of Silicon Valley's start-ups fail not because of faulty product, but because they don't tap the right market and they don't know their customer. Well-seasoned serial entrepreneur Steve Blank drafts a new model for plotting the path between good idea and market success.
Carol Bartz is executive chairman of the board of Autodesk, Inc. Bartz was chairman, president and CEO of Autodesk for 14 years and stepped-down in April, 2006. During her tenure, the company diversified its product line
and grew revenues from $285 million to $1.523 billion in FY06. Bartz previously held positions at Sun Microsystems, 11 years ago serving as vice president of worldwide field operations and an executive officer of the company. Before
joining Sun, she held product line and sales management positions at Digital Equipment Corporation and 3M Corporation. Appointed to President Bush's Council of Advisors on Science and Technology, Bartz is one of a select group of industry
leaders expected to play a key role in shaping and setting the government's high tech agenda-ranging from R&D funding to new broadband incentives. She also serves on the Board of Directors of BEA Systems, Cisco Systems, Network
Appliance, and the Foundation for the National Medals of Science and Technology. Bartz holds an honors degree in computer science from the University of Wisconsin. She was granted an honorary Doctor of Humane Letters degree from the New
Jersey Institute of Technology, an honorary Doctor of Science degree from Worcester Polytechnic Institute and an honorary Doctor of Letters degree from William Woods University.
Dr. Craig Barrett recently stepped down as Chairman of the Board of Intel Corporation, a post he held from May 2005 to May 2009. He is a leading advocate for improving education in the U.S. and around the world. He is
also a vocal spokesman for the value technology can provide in raising social and economic standards globally. Dr. Barrett joined Intel Corporation in 1974 as a technology development manager. He was named a vice president of the
corporation in 1984, promoted to Senior Vice President in 1987, and Executive Vice President in 1990. Dr. Barrett was elected to Intel Corporation's Board of Directors in 1992 and he was named the company's Chief Operating Officer in 1993.
He became Intel's fourth President in May 1997, Chief Executive Officer in 1998, and Chairman of the Board on May 18, 2005. Craig Barrett was born August 29, 1939 in San Francisco, California. He attended Stanford University in Palo Alto,
California from 1957 to 1964, and received his Bachelor of Science, Master of Science and Ph.D. degrees in Materials Science. After graduation, he joined the faculty of Stanford University in the Department of Materials Science and
Engineering, and remained through 1974, rising to the rank of Associate Professor. Dr. Barrett was a Fulbright Fellow at Danish Technical University in Denmark in 1972 and a NATO Postdoctoral Fellow at the National Physical Laboratory in
England from 1964 to 1965. Dr. Barrett is the author of over 40 technical papers dealing with the influence of microstructure on the properties of materials, and a textbook on materials science, Principles of Engineering
Materials. Dr. Barrett served until June, 2009 as Chairman of the United Nations Global Alliance for Information and Communication Technologies and Development, which works to bring computers and other technology to developing
parts of the world. He co-chairs Achieve, Inc., is Vice Chairman of
Steven A. Ballmer is Chief Executive Officer of Microsoft Corporation, the world's leading manufacturer of software for personal and business computing. Ballmer joined Microsoft in 1980 and was the first business manager
hired by Bill Gates. Since then, Ballmer's leadership and passion have become hallmarks of his tenure at the company. Ballmer was born in March 1956, and grew up near Detroit, where his father worked as a manager at Ford Motor Co. He
graduated from Harvard University with a bachelor's degree in mathematics and economics. While in college, Ballmer managed the football team, worked on the Harvard Crimson newspaper as well as the university literary magazine, and lived
down the hall from fellow sophomore Bill Gates. After college, he worked for two years at Procter & Gamble Co. as an assistant product manager and, before joining Microsoft, attended Stanford University's Graduate School of
Mari Baker is the CEO of PlayFirst and the former CEO of Navigenics. Previous to that, she was an executive-in-residence at Kleiner Perkins Caufield & Byers, which she joined in 2006. Prior to that, she was president
of BabyCenter, LLC, a Johnson & Johnson company. Under her leadership, BabyCenter became the world's leading Web site for new and expectant parents, winning numerous online health awards and expanding significantly offline and
internationally. Prior to her tenure with BabyCenter and Johnson & Johnson, she was a senior vice president at Intuit, Inc., which she joined in 1989 as product manager for Quicken. Baker led Quicken to grow into the number one
personal finance product in the world, along with international expansion and the launch of Quicken.com. Baker also held executive or product management positions at Now Software, Migent Software, and E.F. Hutton. Mari Baker attended
Stanford University, graduating with degrees in economics and sociology. She served on the board of trustees of Stanford University from 1996 to 2003, where she oversaw the Stanford Medical Center, and she continues to serve as a trustee
emeritus. Baker currently serves on the board of directors of the Cozi Group and she is a member of the Young Presidents' Organization.
More and more successful companies are taking a holistic approach to serve specific market niches or verticals. Instead of offering a broad-based horizontal solution that may service a larger market, but require more customization and will likely involve competition from larger players, these companies are finding success 'below the radar' by staying focused on a narrower segment.
Boost your bottom line by taking the guesswork out of pricing. You can't make smart pricing decisions without taking your costs, competitors, customers, and salespeople into account. But the right price for a product or service should rest on one thing -- the value that a product or service provides.
This document is a sample legal agreement covering non-disclosure of intellectual property in the context of a potential company sale between two parties.
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