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A Trademark Tale
Hron Frederic
6/12/2000
Article Resource
Summary:

A company's name is a major intangible asset--but even a federal trademark may not be enough to protect it. This entrepreneur, owner of a media services business, discovered the difficulty in defending his intellectual property against a competitor with deeper pockets. Although he expected to win his case, the prohibitive cost of going to trial led instead to a settlement.

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Accounting Ex Nihilo
Martin Dr David E
6/26/2000
Article Resource
Summary:

Obtaining financing to commercialize intellectual property is tricky, because intangible assets may have value independently of the business built upon them. In a dot-com world where knowledge is currency, cost and revenue are no longer adequate measures of value. Inventor David Martin's business is soaring on the wings of software that factors new elements into the equation for putting a price on intellectual property.

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Leaders and Laggards: How to Speed Products to Market
Smilor Ray
11/20/2000
Article Resource
Summary:

To sell more and sell faster, study the bell curve of prospective customers to find out which ones are most likely to be early adopters. If your product improves their performance, they'll influence others to buy.

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Safeguarding Your Trade Secrets II: Misappropriation
Sherman Andrew J
1/29/2001
Article Resource
Summary:

Taking reasonable steps to protect your trade secrets gives your company a stronger basis for legal action in the event of misuse. Read more to find out what safeguards and remedies are available.

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Basics of Patent Protection
Sherman Andrew J
2/5/2001
Article Resource
Summary:

Patents protect inventors and may enrich companies--but the application and registration process may be long and costly. Here are the statutory requirements, plus the basics of an effective patent protection program.

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Protecting Trademarks I: Definition
Sherman Andrew J
2/12/2001
Article Resource
Summary:

Trademark protection may help a growing company establish, maintain and expand market share. This column, first of a series of three, explains how to meet the criteria for eligible words and symbols when you choose a trademark for your product or company.

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Protecting Trademarks II: Registration
Sherman Andrew J
2/19/2001
Article Resource
Summary:

Here's how to constitute and file an application to register your trademark. This column, second in a series, also lists the benefits of getting your mark onto either the Principal or the Supplemental Register, or both.

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Protecting Trademarks III: Enforcement
Sherman Andrew J
2/26/2001
Article Resource
Summary:

Once your trademark is registered, you'll need an active program to protect its use and ensure compliance. Detailed guidelines, monitoring and taking action against infringers can help.

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Trade Dress
Sherman Andrew J
10/29/2001
Article Resource
Summary:

Design elements that build brand awareness for your business constitute its "trade dress" and can be protected by federal and state trademark laws. Learn how to enhance trade-dress protection and defend against infringement by competitors.

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Protecting Intellectual Property: An Overview
Sherman Andrew J
12/1/2001
Article Resource
Summary:

Balance sheets of many emerging companies show that their intellectual property is their most valuable asset. For that reason, owners and managers must focus their energies and resources on its development and protection.

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