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Patents and Licensing University Technologies
Wood Jason S
8/1/2006
Article Resource
Summary:

Universities and related organizations are major producers of patentable ideas. For entrepreneurs, the key is effectively working to license and commercialize these innovations. This article lays out a detailed strategy for entrepreneurs who want to commercialize licensed (and patented) technologies.

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Using Creativity to Stand Out in a Competitive Marketplace
Vernon Lillian
6/22/2003
Article Resource
Summary:

Marketing creatively will enable entrepreneurial retailers to prosper in difficult or changing times, writes the founder of a venerable direct marketing company. The author offers examples of creative marketing from the company's half century in business.

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Leaders and Laggards: How to Speed Products to Market
Smilor Ray
11/20/2000
Article Resource
Summary:

To sell more and sell faster, study the bell curve of prospective customers to find out which ones are most likely to be early adopters. If your product improves their performance, they'll influence others to buy.

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C3N: Advancing Entrepreneurs' Ideas Through Clinical Connections
Christina Sherwood
4/3/2013
Article Resource
Summary:

The team at Ginger.io, a Cambridge, Mass.-based health data company, had a great product: a behavior analytics platform using smartphone data to create health insights. But they needed a clinical partner to help get access to patients and physicians. That’s where C3N came in.

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Access
Christina Sherwood
6/17/2013
Article Resource
Summary:

The term “access” can have a variety of definitions for life science and digital health entrepreneurs, depending on the phase of their company’s development. Similarly, the ability for entrepreneurs to secure access – whether to potential buyers or to funding – varies depending on the type of access they’re seeking and the stage of their company.

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Safeguarding Your Trade Secrets II: Misappropriation
Sherman Andrew J
1/29/2001
Article Resource
Summary:

Taking reasonable steps to protect your trade secrets gives your company a stronger basis for legal action in the event of misuse. Read more to find out what safeguards and remedies are available.

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Basics of Patent Protection
Sherman Andrew J
2/5/2001
Article Resource
Summary:

Patents protect inventors and may enrich companies--but the application and registration process may be long and costly. Here are the statutory requirements, plus the basics of an effective patent protection program.

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Protecting Trademarks I: Definition
Sherman Andrew J
2/12/2001
Article Resource
Summary:

Trademark protection may help a growing company establish, maintain and expand market share. This column, first of a series of three, explains how to meet the criteria for eligible words and symbols when you choose a trademark for your product or company.

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Protecting Trademarks II: Registration
Sherman Andrew J
2/19/2001
Article Resource
Summary:

Here's how to constitute and file an application to register your trademark. This column, second in a series, also lists the benefits of getting your mark onto either the Principal or the Supplemental Register, or both.

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Protecting Trademarks III: Enforcement
Sherman Andrew J
2/26/2001
Article Resource
Summary:

Once your trademark is registered, you'll need an active program to protect its use and ensure compliance. Detailed guidelines, monitoring and taking action against infringers can help.

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