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The term “access” can have a variety of definitions for life science and digital health entrepreneurs, depending on the phase of their company’s development. Similarly, the ability for entrepreneurs to secure access – whether to potential buyers or to funding – varies depending on the type of access they’re seeking and the stage of their company.
The team at Ginger.io, a Cambridge, Mass.-based health data company, had a great product: a behavior analytics platform using smartphone data to create health insights. But they needed a clinical partner to help get access to patients and physicians. That’s where C3N came in.
At age 25, Laura Sanko was a founding member of a startup that raised $3.5 Million from some world-famous investors and the Founder’s Fund. The business model was simple: a website that rented high-end jewelry for special occasions for a fraction of the retail value of each piece. Three years later, the investment money was all gone and while the site continued to operate, it had failed to meet the investors’ expectations.
The business of retail today is all about serving customers, and to do that, the people behind the counter need to realize they are the culture, write the authors.
More and more successful companies are taking a holistic approach to serve specific market niches or verticals. Instead of offering a broad-based horizontal solution that may service a larger market, but require more customization and will likely involve competition from larger players, these companies are finding success 'below the radar' by staying focused on a narrower segment.
How do you decide on a merchant account provider? How much does an account cost? This guide gives quick tips for business owners that want to set up
The crown jewel of the U.S. university system – the finest in the world – is the research university, where knowledge creation is the ultimate goal. Recognition of the centrality of knowledge creation to economic growth makes the efficiency of university innovation a top concern to policymakers, especially since the federal government funds two-thirds of the $48 billion of R&D performed in academic institutions. In too many universities, commercialization of research discoveries is not as rapid or as successful as it could be. The solution provided by Technology Transfer Offices (TTO) has been mixed, as too many have been directed to focus on maximizing revenue through patent licensing, leading to a sub-optimal level of technology diffusion. In the face of declining funding of basic science research, venture capital migration to downstream opportunities, and heightened competition from abroad, the optimal commercialization of U.S. university innovations could not be more important.
This article will help you explore and describe your customer profile--a typical member of your target market.
Your Marketing Plan should include specific information on how you plan to create and maintain customer relationships. This article will provide ideas to serve as a basis for planning.
Whether you are designing marketing campaigns, buying an existing business, or expanding into new markets, information provided through marketing research is essential to making successful decisions.
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