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The term “access” can have a variety of definitions for life science and digital health entrepreneurs, depending on the phase of their company’s development. Similarly, the ability for entrepreneurs to secure access – whether to potential buyers or to funding – varies depending on the type of access they’re seeking and the stage of their company.
The team at Ginger.io, a Cambridge, Mass.-based health data company, had a great product: a behavior analytics platform using smartphone data to create health insights. But they needed a clinical partner to help get access to patients and physicians. That’s where C3N came in.
At age 25, Laura Sanko was a founding member of a startup that raised $3.5 Million from some world-famous investors and the Founder’s Fund. The business model was simple: a website that rented high-end jewelry for special occasions for a fraction of the retail value of each piece. Three years later, the investment money was all gone and while the site continued to operate, it had failed to meet the investors’ expectations.
The business of retail today is all about serving customers, and to do that, the people behind the counter need to realize they are the culture, write the authors.
More and more successful companies are taking a holistic approach to serve specific market niches or verticals. Instead of offering a broad-based horizontal solution that may service a larger market, but require more customization and will likely involve competition from larger players, these companies are finding success 'below the radar' by staying focused on a narrower segment.
How do you decide on a merchant account provider? How much does an account cost? This guide gives quick tips for business owners that want to set up
This article will help you explore and describe your customer profile--a typical member of your target market.
A critical step in the business planning process is to develop an appropriate business model for your business concept. This article discusses business model options and provides real entrepreneur examples.
Your Marketing Plan should include specific information on how you plan to create and maintain customer relationships. This article will provide ideas to serve as a basis for planning.
You can not be creative in a vacuum. Understanding your industry and marketplace requires consistent study habits.
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