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Containing a Counter Culture
7/22/2010
Article Resource
Summary:

The business of retail today is all about serving customers, and to do that, the people behind the counter need to realize they are the culture, write the authors.

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Trends & Tactics for Startup Success
Agarwal Ajay
3/30/2010
Article Resource
Summary:

More and more successful companies are taking a holistic approach to serve specific market niches or verticals. Instead of offering a broad-based horizontal solution that may service a larger market, but require more customization and will likely involve competition from larger players, these companies are finding success 'below the radar' by staying focused on a narrower segment.

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Incorporating Technology Into Entrepreneurial Companies
Faith Mike
5/15/2005
Article Resource
Summary:

The founder of a retailer of telephone headsets advises adapting new technology if, and only if, it improves customer service.

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Creating Exceptional Customer Experiences
FastTrac
11/11/2005
Article Resource
Summary:

One of the best ways to grow your company is to provide your customers with such a great experience that they return again.

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Price List
FastTrac
11/11/2005
Article Resource
Summary:

Customers may be motivated to purchase a product or service just by reading a price list.

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Pricing Your Product / Service
FastTrac
11/11/2005
Article Resource
Summary:

The prices you charge of one of the most critical components of your product and service features set, and affects nearly every aspect of your business, including your cash flow, sales numbers, and profits.

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Primary Research Methods
FastTrac
11/11/2005
Article Resource
Summary:

This article describes a process to conduct primary market research, such as gathering information and data from customers, suppliers, vendors, as well as your own employees.

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Assessing Industry Potential
FastTrac
8/28/2006
Article Resource
Summary:

When evaluating industry potential, key considerations include its current size and rate of growth as well as profitability characteristics and trends.

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Gathering Information: Data to Collect
FastTrac
9/20/2006
Article Resource
Summary:

Thorough market research includes analysis of the customers and the competitive environment.

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Adapting to the Market
FastTrac
1/18/2007
Article Resource
Summary:

Businesses that can align their product and service offerings with both their business strategy and the customers' needs will grow the strongest businesses and maintain their success in the long run.

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