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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
You can not be creative in a vacuum. Understanding your industry and marketplace requires consistent study habits.
Although sometimes costly and time-consuming, conducting your own primary research can deliver specific results that are usually the most timely and relevant to your business.
When developing and marketing life sciences products and services, it may be necessary to take a slightly different approach to defining and narrowing potential markets.
Finding and using market information to anticipate customer demands can provide invaluable business growth information.
Although sometimes out-of-date or unspecfic, secondary research can provide an abundance of information in a relatively easy and affordable way.
This article discusses the benefits of having a clear, compelling value proposition and provides guidelines to creating this statement that will compel customers to buy your products or services.
Entrepreneurial success is related to the entrepreneur's ability to spot trends. This article identifies potential sources of trends that every entrepreneur should be reviewing.
Whether you are designing marketing campaigns, buying an existing business, or expanding into new markets, information provided through marketing research is essential to making successful decisions.
How do you know if your pricing strategies are helping you meet your goals? This article reviews the pricing process and provides guidelines to re-evaluate the prices of your products and services.
Every business has some form of intellectual property and many businesses will need the help of an intellectual property attorney to sort it all out.
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