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Products and Services : Article

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Protecting Your Product/Service
FastTrac
1/26/2007
Article Resource
Summary:

Entrepreneurs should take great care to protect the time, effort, money, and value they have invested in a business including its intellectual property.

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Adapting to the Market
FastTrac
1/18/2007
Article Resource
Summary:

Businesses that can align their product and service offerings with both their business strategy and the customers' needs will grow the strongest businesses and maintain their success in the long run.

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Address Your Limitations and Reduce Your Liabilities
FastTrac
1/18/2007
Article Resource
Summary:

Addressing limitations and liabilities helps entrepreneurs analyze their business's ability to produce products, deliver services, and create new products and services.

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Stay Within Your Core Competencies
FastTrac
1/18/2007
Article Resource
Summary:

Although some companies can thrive by pushing beyond their current strengths, it makes sense to continue to offer products and services within a company's current core competencies.

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Product/Service Life Cycle
FastTrac
1/18/2007
Article Resource
Summary:

Knowing where your products or services are in their life cycle will help you make refinements or adjustments to align them with your business strategy.

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Gathering Information: Data to Collect
FastTrac
9/20/2006
Article Resource
Summary:

Thorough market research includes analysis of the customers and the competitive environment.

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Assessing Industry Potential
FastTrac
8/28/2006
Article Resource
Summary:

When evaluating industry potential, key considerations include its current size and rate of growth as well as profitability characteristics and trends.

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Understanding the Patent Process from Soup to Nuts
Sherman Andrew J
8/1/2006
Article Resource
Summary:

This article provides an expert explanation of the various kinds of patents, including utility patents and design patents, along with a practical description of the complete patenting process.

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Patent Filing Analysis Checklist
Sherman Andrew J
8/1/2006
Article Resource
Summary:

Before attempting to obtain a patent, entrepreneurs can use this ten-point checklist to determine if the benefits of protecting an invention outweigh the costs of prosecuting and protecting it under a patent.

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Patent Filing as a Competitive Strategy
Pace Gary M PhD
8/1/2006
Article Resource
Summary:

To develop a solid IP protection strategy, accumulate patent protection on as many of the unique and novel aspects of your product as possible. Approach the challenge of creating a patent strategy by considering all the components of your product, such as its design, its use, and its manufacture.

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