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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Whether you are designing marketing campaigns, buying an existing business, or expanding into new markets, information provided through marketing research is essential to making successful decisions.
This article discusses the benefits of having a clear, compelling value proposition and provides guidelines to creating this statement that will compel customers to buy your products or services.
Entrepreneurial success is related to the entrepreneur's ability to spot trends. This article identifies potential sources of trends that every entrepreneur should be reviewing.
When evaluating industry potential, key considerations include its current size and rate of growth as well as profitability characteristics and trends.
Although sometimes out-of-date or unspecfic, secondary research can provide an abundance of information in a relatively easy and affordable way.
Knowing where your products or services are in their life cycle will help you make refinements or adjustments to align them with your business strategy.
When developing and marketing life sciences products and services, it may be necessary to take a slightly different approach to defining and narrowing potential markets.
The launch of a new product is analogous to the birth of a child, necessitating commitment, preparation, the ability to set a date against which to measure progress, and finally delivery, writes the author. Illustrative are scenes from this entrepreneur's introduction of physician-approved videos aimed at educating patients about their diseases.
Many patents are valuable assets and are worth the time and money spent in obtaining them. This topic overview asserts entrepreneurs should undertake an objective analysis of a potential patent's value prior to filing an application to avoid investing in a possibly worthless asset.
This accomplished entrepreneur matches practical tips from Peter Drucker's book, Innovation and Entrepreneurship, with innovative product moves developed by real-life growth companies. The entrepreneur author shows how these companies apply key tactics, such as tracking demographics and customer preferences, that are detailed as principles by Drucker.
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