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Products and Services : Article

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Product/Service Life Cycle
FastTrac
1/18/2007
Article Resource
Summary:

Knowing where your products or services are in their life cycle will help you make refinements or adjustments to align them with your business strategy.

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Protecting Intellectual Property: An Overview
Sherman Andrew J
12/1/2001
Article Resource
Summary:

Balance sheets of many emerging companies show that their intellectual property is their most valuable asset. For that reason, owners and managers must focus their energies and resources on its development and protection.

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Protecting Trademarks I: Definition
Sherman Andrew J
2/12/2001
Article Resource
Summary:

Trademark protection may help a growing company establish, maintain and expand market share. This column, first of a series of three, explains how to meet the criteria for eligible words and symbols when you choose a trademark for your product or company.

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Protecting Trademarks II: Registration
Sherman Andrew J
2/19/2001
Article Resource
Summary:

Here's how to constitute and file an application to register your trademark. This column, second in a series, also lists the benefits of getting your mark onto either the Principal or the Supplemental Register, or both.

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Protecting Trademarks III: Enforcement
Sherman Andrew J
2/26/2001
Article Resource
Summary:

Once your trademark is registered, you'll need an active program to protect its use and ensure compliance. Detailed guidelines, monitoring and taking action against infringers can help.

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Safeguarding Your Trade Secrets II: Misappropriation
Sherman Andrew J
1/29/2001
Article Resource
Summary:

Taking reasonable steps to protect your trade secrets gives your company a stronger basis for legal action in the event of misuse. Read more to find out what safeguards and remedies are available.

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The Importance of Periodic Intellectual Property Audits
Sherman Andrew J
8/1/2006
Article Resource
Summary:

Entrepreneurs often fail to take inventory of the Intellectaul property assets they have developed and as a result tend to under-leverage these assets. To ensure continued business growth, it is critical for entrepreneurs to consider a periodic intellectual property audit and strategic analysis.

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The Legal Aspects of Protecting Ideas and Creativity
Sherman Andrew J
6/1/2003
Article Resource
Summary:

Creativity is the emotional lifeblood of entrepreneurship. Without creativity, thousands of companies would not have been launched. However, it is an element of entrepreneurial life that isn't easy to safeguard under the law.

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Trade Dress
Sherman Andrew J
10/29/2001
Article Resource
Summary:

Design elements that build brand awareness for your business constitute its "trade dress" and can be protected by federal and state trademark laws. Learn how to enhance trade-dress protection and defend against infringement by competitors.

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Trends & Tactics for Startup Success
Agarwal Ajay
3/30/2010
Article Resource
Summary:

More and more successful companies are taking a holistic approach to serve specific market niches or verticals. Instead of offering a broad-based horizontal solution that may service a larger market, but require more customization and will likely involve competition from larger players, these companies are finding success 'below the radar' by staying focused on a narrower segment.

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