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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Thorough market research includes analysis of the customers and the competitive environment.
The founder of a retailer of telephone headsets advises adapting new technology if, and only if, it improves customer service.
Entrepreneurs going abroad for sales can protect their IP through an international protocol called the Madrid System. This system allows entrepreneurs to eliminate the need to file separate patent protection applications in each country where trademark protection is required and where they wish to conduct business.
Although sometimes costly and time-consuming, conducting your own primary research can deliver specific results that are usually the most timely and relevant to your business.
When Bill Payne realized one of his company's patented products was being infringed by a key vendor, he knew he was in a difficult position to protect his patent. Payne and his team explored their options, including litigation, and decided to try and persuade them to stop their patent infringement practice.
To sell more and sell faster, study the bell curve of prospective customers to find out which ones are most likely to be early adopters. If your product improves their performance, they'll influence others to buy.
If met thoughtfully and thoroughly, challenges faced by entrepreneurial companies in the life sciences can be turned into opportunities for significant economic gain and a lasting contribution to mankind.
At age 25, Laura Sanko was a founding member of a startup that raised $3.5 Million from some world-famous investors and the Founder’s Fund. The business model was simple: a website that rented high-end jewelry for special occasions for a fraction of the retail value of each piece. Three years later, the investment money was all gone and while the site continued to operate, it had failed to meet the investors’ expectations.
When developing and marketing life sciences products and services, it may be necessary to take a slightly different approach to defining and narrowing potential markets.
Finding and using market information to anticipate customer demands can provide invaluable business growth information.
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