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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
This accomplished entrepreneur matches practical tips from Peter Drucker's book, Innovation and Entrepreneurship, with innovative product moves developed by real-life growth companies. The entrepreneur author shows how these companies apply key tactics, such as tracking demographics and customer preferences, that are detailed as principles by Drucker.
Many patents are valuable assets and are worth the time and money spent in obtaining them. This topic overview asserts entrepreneurs should undertake an objective analysis of a potential patent's value prior to filing an application to avoid investing in a possibly worthless asset.
The launch of a new product is analogous to the birth of a child, necessitating commitment, preparation, the ability to set a date against which to measure progress, and finally delivery, writes the author. Illustrative are scenes from this entrepreneur's introduction of physician-approved videos aimed at educating patients about their diseases.
This article describes a process to conduct primary market research, such as gathering information and data from customers, suppliers, vendors, as well as your own employees.
The prices you charge of one of the most critical components of your product and service features set, and affects nearly every aspect of your business, including your cash flow, sales numbers, and profits.
Customers may be motivated to purchase a product or service just by reading a price list.
One of the best ways to grow your company is to provide your customers with such a great experience that they return again.
Thorough market research includes analysis of the customers and the competitive environment.
When evaluating industry potential, key considerations include its current size and rate of growth as well as profitability characteristics and trends.
Your Marketing Plan should include specific information on how you plan to create and maintain customer relationships. This article will provide ideas to serve as a basis for planning.
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