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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Customers may be motivated to purchase a product or service just by reading a price list.
The prices you charge of one of the most critical components of your product and service features set, and affects nearly every aspect of your business, including your cash flow, sales numbers, and profits.
This article describes a process to conduct primary market research, such as gathering information and data from customers, suppliers, vendors, as well as your own employees.
The founder of a retailer of telephone headsets advises adapting new technology if, and only if, it improves customer service.
If met thoughtfully and thoroughly, challenges faced by entrepreneurial companies in the life sciences can be turned into opportunities for significant economic gain and a lasting contribution to mankind.
Marketing creatively will enable entrepreneurial retailers to prosper in difficult or changing times, writes the founder of a venerable direct marketing company. The author offers examples of creative marketing from the company's half century in business.
Creativity is all about finding innovative solutions to difficult problems, says an engineer who did just that to build what is now the country's fifth largest craft brewery. The article looks at how that principle applies to manufacturing, management, marketing and product development.
Creativity is the emotional lifeblood of entrepreneurship. Without creativity, thousands of companies would not have been launched. However, it is an element of entrepreneurial life that isn't easy to safeguard under the law.
The launch of a new product is analogous to the birth of a child, necessitating commitment, preparation, the ability to set a date against which to measure progress, and finally delivery, writes the author. Illustrative are scenes from this entrepreneur's introduction of physician-approved videos aimed at educating patients about their diseases.
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