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Innovation is often called "disruptive" in the healthcare industry, and the first step toward making that innovation successful is to get a product's targeted users to accept change. Founder of Fitzeal, Clifton Dawson, found a way to get people to use his product by focusing on a strong user support system.
The founding team behind CyberDoctor wanted to make sure the product addressed a common need before launching it, and talking to patients was crucial to that.
It is common for startups to focus on a specific group for the target market for their product, but developing an innovation that benefits the direct user as well as the indirect users can go a long way during an entrepreneur's journey.
Dr. Joshua Landy understands the importance of sharing medical experiences with other physicians. He wanted to take it a step further and make those experiences valuable to a greater range of healthcare professionals. Landy decided to launch Figure 1, hoping that it would change the way physicians worked day-to-day, and also make their daily work more accessible to their peers.
There are a great number of healthcare apps available to different players in healthcare. When it comes to the patient market for healthcare apps, a quality experience and a way for patients to be involved are the key.
Partnerships in innovation development phases can offer a wide range of benefits in the healthcare industry where experience can simplify complex processes.
A frequent buzzword in business these days is "Big Data." But how do investors and developers in the biotechnology industry make the best use of it?
What's the most valuable aspect of your business? Is it the bricks and mortar? The equipment? Or is it something intangible? While you can't touch it, feel it or see it, intellectual property when defined as "knowledge" or "know how" is often times the real equity of a business, and if it's lost, it can bring that business to its knees.
Healthcare conferences seem to have a monopoly on exercise and wellness, but that’s not always the case at Health 2.0. Fitbits and contenders were nowhere in sight at the session on “Tracking and Monitoring Wellness.”
Launch! did just what it said it would do — introduce 10 new companies and their products at Health 2.0 in back-to-back, 3.5-minute demos.
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