to page content
to site navigation
Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Use this tool to push beyond your current practices by considering growth opportunities through market penetration, line expansion, market expansion, and new product development.
This tool will guide entrepreneurs through the process of evaluating competitors' pricing strategies to evaluate which pricing strategies would most likely help achieve growth goals.
To take advantage of market opportunities or solve a marketing problem, you need to conduct market research, such as gathering, interpreting, and reporting data.
This tool will help entrepreneurs develop critical strategies to create exceptional customer experiences.
This tool will help you evaluate your marketing research to identify potential market segments, identify characteristics of each market segment, and select a target market.
Entrepreneurs can use this tool to consider their customers' needs and wants to identify potential improvements to products and services that could increase sales.
This tool will guide the entrepreneur through the process of researching information to determine industry potential.
Use this tool to set new prices or evaluate existing prices on products and services.
A SWOT analysis helps identify Strengths and Weaknesses and examine the Opportunities and Threats you or your competitors may face. This tools helps you learn more about your competition gain greater insight into the market.
Use this Market Research Checklist to identify the information you will research for your business.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.
A robust online curriculum for entrepreneurs.
Explore Founders School >
A network of U.S. cities facilitating a weekly entrepreneur education program. Go to 1 Million Cups >
Whether you are starting or growing a company, FastTrac will help you live your dream at each stage.
Get started with FastTrac >