to page content
to site navigation
The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Use this tool to push beyond your current practices by considering growth opportunities through market penetration, line expansion, market expansion, and new product development.
This tool will guide entrepreneurs through the process of evaluating competitors' pricing strategies to evaluate which pricing strategies would most likely help achieve growth goals.
To take advantage of market opportunities or solve a marketing problem, you need to conduct market research, such as gathering, interpreting, and reporting data.
This tool will help you identify resources for questions that need to be answered throughout the marketing research process.
This tool will help entrepreneurs develop critical strategies to create exceptional customer experiences.
Growth opportunities abound, but entrepreneurs need to know how to learn about them, what information they need to determine these opportunities, and where you can find this information.
This tool will help you evaluate your marketing research to identify potential market segments, identify characteristics of each market segment, and select a target market.
Entrepreneurs can use this tool to consider their customers' needs and wants to identify potential improvements to products and services that could increase sales.
This tool will guide the entrepreneur through the process of researching information to determine industry potential.
Use this tool to set new prices or evaluate existing prices on products and services.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.