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Identifying Market Segments and Selecting a Target Market
7/22/2010
File Resource
Summary:

This tool will help you evaluate your marketing research to identify potential market segments, identify characteristics of each market segment, and select a target market.

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Identifying Your Customers' Buying Motivators
7/22/2010
File Resource
Summary:

Entrepreneurs can use this tool to consider their customers' needs and wants to identify potential improvements to products and services that could increase sales.

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Industry Potential Worksheet
7/22/2010
File Resource
Summary:

This tool will guide the entrepreneur through the process of researching information to determine industry potential.

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SWOT Analysis Worksheet
4/1/2007
File Resource
Summary:

A SWOT analysis helps identify Strengths and Weaknesses and examine the Opportunities and Threats you or your competitors may face. This tools helps you learn more about your competition gain greater insight into the market.

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Market Research Checklist
3/21/2007
File Resource
Summary:

Use this Market Research Checklist to identify the information you will research for your business.

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Pricing Constraints
2/2/2007
File Resource
Summary:

This tool will help you avoid typical pricing constraints of market-set ceiling and floor prices by adding value so that price is not the only consideration by customers.

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Intellectual Property Checklist
1/22/2007
File Resource
Summary:

This tool guides entrepreneurs through a simple checklist to help identify intellectual property and to develop action steps to begin protecing it.

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Pricing Policies
1/22/2007
File Resource
Summary:

This tool will help entrepreneurs evaluate the many pricing policies available that can help attain pricing goals.

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Sample U.S. Patent Filing
8/1/2006
File Resource
Summary:

This document is a sample of an actual filed patent, and includes key sections such as product abstract, diagrams, and detailed description of the invention.

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