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Brainstorming Product/Service Enhancements Worksheet
7/22/2010
File Resource
Summary:

Use this tool to push beyond your current practices by considering growth opportunities through market penetration, line expansion, market expansion, and new product development.

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Competitors' Pricing Strategies Worksheet
7/22/2010
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Summary:

This tool will guide entrepreneurs through the process of evaluating competitors' pricing strategies to evaluate which pricing strategies would most likely help achieve growth goals.

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Conducting Market Research
7/22/2010
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Summary:

To take advantage of market opportunities or solve a marketing problem, you need to conduct market research, such as gathering, interpreting, and reporting data.

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Conducting Market Research
7/22/2010
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Summary:

This tool will help you identify resources for questions that need to be answered throughout the marketing research process.

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Developing My Customer Profile
9/20/2006
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Summary:

Use this tool to identify your major customer groups, their distinguishing characteristics, and the market research needed to develop a customer profile.

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Exceptional Customer Experiences Worksheet
7/22/2010
File Resource
Summary:

This tool will help entrepreneurs develop critical strategies to create exceptional customer experiences.

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Identify and Screen Growth Opportunities
7/22/2010
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Summary:

Growth opportunities abound, but entrepreneurs need to know how to learn about them, what information they need to determine these opportunities, and where you can find this information.

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Identifying Market Segments and Selecting a Target Market
7/22/2010
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Summary:

This tool will help you evaluate your marketing research to identify potential market segments, identify characteristics of each market segment, and select a target market.

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Identifying Your Customers' Buying Motivators
7/22/2010
File Resource
Summary:

Entrepreneurs can use this tool to consider their customers' needs and wants to identify potential improvements to products and services that could increase sales.

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Industry Potential Worksheet
7/22/2010
File Resource
Summary:

This tool will guide the entrepreneur through the process of researching information to determine industry potential.

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