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360-Degree Customer Care
11/1/2005
Summary:

Thomas M. Siebel shares his principles for meeting the complex demands of customers who want to interact seamlessly with companies across various platforms.

Go To Source (www.fastcompany.com)
eCommerce Pricing Strategies Now and in the Future
11/1/2005
Summary:

This article, from informIT.com, advises doing some hard thinking about how to set pricing for products offered on your eCommerce site.

Go To Source (www.zilliant.com)
Is It Time to Raise Prices?
11/1/2005
Summary:

Boost your bottom line by taking the guesswork out of pricing. You can't make smart pricing decisions without taking your costs, competitors, customers, and salespeople into account. But the right price for a product or service should rest on one thing -- the value that a product or service provides.

Go To Source (www.inc.com)
How Companies "Find Themselves": A New Approach to Organizational Alignment
1/19/2007
Summary:

Having your company run like a well-oiled machine may not be enough. A company is not a machine, but a living entity. For true organizational alignment, a company needs to understand its sense of self, its values, and how it is perceived in the marketplace. Initiatives coming from a company's core values when matched to customer values have a better chance for success.

Go To Source (www.bpmmag.net)
Rocket Man
1/19/2007
Summary:

How can you come up with innovations as a scientist would? You need to dream big, come up with an expansive set of goals, and then break your plan down into a series of simple steps. Also put in place the best possible team and be sure to develop your plan B.

Go To Source (www.indystar.com)
Engineering a Start-up
2/16/2007
Summary:

This article covers the evolution of a UCSD engineer's innovation nearly all the way from idea to commercialization. It also shows how San Diego's entrepreneurial community rallies around the entrepreneur to help him clear the hurdles to market.

Go To Source (www.signonsandiego.com)
Commodity and Electronics Price Forecasts for 2006
6/1/2007
Summary:

This article forecasts manufacturing costs for 2006 based on the price of commodities in some detail: energy (up); steel (down); stainless steel (down); electronics (flat). PC growth in developing countries will drive growth in electronics.

Go To Source (www.purchasing.com)
Personalization Strategies to Attract and Retain Customers
6/4/2007
Summary:

With recent changes in consumer shopping habits, many companies are adopting sales and marketing strategies that reflect a more personalized approach to servicing their customers. This tool focuses on personalization and on ways you can gear your business to provide products and services individualized to your customersand#39; tastes and needs.

Go To Source (www.regions.com)
9 Tips on Handling Complaints
7/12/2007
Summary:

How you and your people handle customer complaints can be the key to keeping current customers and getting new ones. These tips provide excellent guidance for front-line customer service representatives or others dealing directly with customers.

Go To Source (www.bizinformer.com)
Bizinformer: 5 Tips to Test an Underperforming Product or Service.
7/12/2007
Summary:

Very short but very sweet advice on testing a poorly selling product's appeal in the marketplace--and useful tips on what to do if it fails the test.

Go To Source (www.bizinformer.com)

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