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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This article forecasts manufacturing costs for 2006 based on the price of commodities in some detail: energy (up); steel (down); stainless steel (down); electronics (flat). PC growth in developing countries will drive growth in electronics.
With recent changes in consumer shopping habits, many companies are adopting sales and marketing strategies that reflect a more personalized approach to servicing their customers. This tool focuses on personalization and on ways you can gear your business to provide products and services individualized to your customersand#39; tastes and needs.
What are pricing strategies are right for dealing with the increasing pressure on prices? Extremes are to maintain higher prices by adding value or to keep prices competitive by continually lowering costs. Entrepreneurs receive an overview on how to assess which approaches make sense for their companies.
How you and your people handle customer complaints can be the key to keeping current customers and getting new ones. These tips provide excellent guidance for front-line customer service representatives or others dealing directly with customers.
Very short but very sweet advice on testing a poorly selling product's appeal in the marketplace--and useful tips on what to do if it fails the test.
Even if you're the CEO, building enthusiasm among your troops for a new product idea can be tricky. What's the secret to success? Show them how it can actually become their idea. This article provides three real-life examples of how this approach works.
An updated design for your product may be the key to beefing up sales. Business 2.0 provides success stories focusing on new ergonomic designs, including Listerine, Solo Cup, and Gatorade.
This article provides a general sequence of steps to follow for developing the pricing of a new product. A bonus is frequent links to references in connection with business terminology used in the article.
Protecting your intellectual property is a vital function. Check this "wiki" based on an open IP forum focusing on small business to see pertinent advice and commentary from the global perspective.
A market analysis helps to determine whether the marketplace needs a new product or service. This article outlines the process for developing a marketing plan and offers additional resources to help gather useful information.
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